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The article focuses on alleged lack of concern among corporations regarding employees' loyalty with reference to a survey conducted by American Management Association. Topic discussed include views of respondents of the survey on topics like focus of organization on loyalty of employees, pertinence attitude of senior leaders of organization in loyalty, supposed increase focus of organization on employee management, developing manger-employee relationships for improving loyalty. INSET: The Value of a Loyal Opposition.

The article offers suggestions to human resource professionals for creating a human work culture. It states that employees have been increasingly searching for meaning in their work, and cites values-based recognition as one of the best ways to meet that need. It mentions the need of enhancing the manager-employee relationship, and cites that organizations have started to become places of shared community, with workers craving a sense of belonging and celebration in the workplace.

The article offers the things to consider in adopting a social media mind-set. The ways include being authentic, being active on social media and setting the tone, and adopting clear guidelines, which screen comments and behavior. Also emphasized is the need for manager to respond quickly to problems raised by employee.