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We examine whether Big Five personality traits are associated with heterogeneous responses to commonly used Get-Out-The-Vote (GOTV) appeals in both a survey and a field experiment. The results suggest that Big Five personality traits affect how people respond to the costs and benefits of voting highlighted in GOTV appeals. Our evidence also suggests that one trait-Openness-is associated with broad persuasibility, while others shape responses to particular types of messages. In some cases the conditioning effects of Big Five traits are substantial. For example, in the one-voter households (HHs) included in our field experiment, we find that a mailer that raised the specter of social sanctions increased the likelihood of voting by a statistically greater amount among those scoring high on Openness. The findings constitute an important step forward in understanding how core personality traits shape responses to various aspects of the act of voting. [ABSTRACT FROM AUTHOR]

We examine the associations between personality traits and the strength and direction of partisan identification using a large national sample. We theorize that the relationships between Big Five personality traits and which party a person affiliates with should mirror those between the Big Five and ideology, which we find to be the case. This suggests that the associations between the Big Five and the direction of partisan identification are largely mediated by ideology. Our more novel finding is that personality traits substantially affect whether individuals affiliate with any party as well as the strength of those affiliations, effects that we theorize stem from affective and cognitive benefits of affiliation. In particular, we find that three personality traits (Extraversion, Agreeableness, and Openness) predict strength of partisan identification ( p < 0.05). This result holds even after controlling for ideology and a variety of issue positions. These findings contribute to our understanding of the psychological antecedents of partisan identification. [ABSTRACT FROM AUTHOR]