1. HTSA Looks To Boost Sales, Membership.
- Author
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WOLF, ALAN
- Subjects
- *
CONFERENCES & conventions , *SALES , *MEMBERSHIP campaigns , *INTERNET marketing , *PUBLIC relations - Abstract
The article discusses the highlights of the Home Technology Specialists of America's (HTSA) Fall 2010 Pump Up meeting held in Saint Louis, Missouri. Executive director Richard Glikes announced a sales goal of 100 million dollars for the group over a six-month period. The plan to increase sales includes strategies such as a membership drive, online marketing campaigns, and other public relations efforts. HTSA president Leon Shaw described an online platform that will enable vendors and members to exchange and update information.
- Published
- 2010