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• Social risk perceptions affect farmers' response to climate change. • Farmers perceive social risks associated with belief in climate science and the adoption of associated practices. • Farmers' concerns include reduced access to neighborly networks of reciprocity. • Social risk perception can slow the pace and scale of climate action. • Agricultural advisors often reinforce climate change perceptions expressed by farmers. • Accounting for perceived social risks may improve climate policy and program effectiveness. Crop and livestock farmers must respond to climate change, including a range of physical and cultural impacts and risks. In rural northern California, farmers face extreme drought and catastrophic wildfires with increasing frequency. I draw on an extended case study of farmers and agricultural advisors in Siskiyou County to understand how rural agriculturalists perceive risks when navigating climate change discourses. While farmers are changing their management practices in response to the physical effects of climate change, many perceive substantial social risks within their communities if they align themselves publicly with climate change beliefs or actions. Perceived social consequences included loss of access to the benefits of membership in formal and informal farming groups. Efforts focused on educating or convincing farmers of climate science may, in some contexts, increase rather than decrease the perceived social risks of climate action. The framing of climate policies, programs, and practices – especially by public agricultural advisors like Cooperative Extension Advisors and local USDA staff (e.g., Farm Service Agency) – is important not only for increasing farmer participation, but also for reducing perceived social risks associated with climate change. Interventions that focus on livelihood impacts and validate existing land stewardship-oriented values have more potential to increase the pace and scale of climate change mitigation and adaptation in agriculture. [ABSTRACT FROM AUTHOR]

Farmers' adoption of climate change mitigation measures is key to successfully reduce agricultural greenhouse gas emissions. This article investigates the role of non-cognitive skills, namely self-efficacy and locus of control, in farmers' uptake of mitigation measures. The study is based on a combination of survey and census data from 105 farmers in Switzerland. Almost all farmers in our sample already adopt some of the considered measures to reduce greenhouse gases on their farm. On average, 37% of the mitigation measures available to the specific farm type are adopted. We find that a one standard deviation increase in non-cognitive skills is associated with a 20 to 40% higher share of adopted mitigation measures. This relationship is robust to the inclusion of a comprehensive vector of controls, inspired both from the agricultural economics and the psychology literature. Additionally, we find that omitted variable bias would need to be implausibly large to refute our findings. Finally, we explore potential mechanisms. The suggested pathway through which non-cognitive skills are associated with the adoption of climate change mitigation measures is the innovativeness of the farmers. Fostering farmers' non-cognitive skills could be an effective policy lever to accelerate the diffusion of climate change mitigation measures. • Understanding farmers' climate change mitigation behavior is key for reducing agricultural greenhouse gas emissions. • Non-cognitive skills are positively associated with adoption of mitigation measures adoption. • Innovativeness is the suggested mechanism towards the uptake of greenhouse gas mitigation measures. [ABSTRACT FROM AUTHOR]