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The article profiles New York City public relations professional Howard Rubenstein. The piece discusses Rubenstein's role in protecting the reputations of a number of prominent New Yorkers. Rubenstein's activities as a mediator between feuding celebrities and as a political fund raiser are examined.

The article comments on the administration of Mayor John Lindsay in New York City. Lindsay's effort to show unity with other mayors in the state has been attacked by his critics as an ineffective ploy to gain more supporters. Likewise, his involvement in national issues are taken in a negative manner. Several analysts comment that these tactics will not sell to voters.

The article is an account of the 70th birthday party thrown in 2006 for New York City-based publicist Bobby Zarem. A typical week for Zarem, which includes motion picture premières and dinner with movie stars, is described. The party took place at Elaine's, a New York City restaurant famed for its celebrity clientele, which has been the site of some of Zarem's greatest public relations triumphs.

The article focuses on two public-relations events in New York City. Weldon Farm Products public-relations representative Caren Rubio has worked with executive director George Meyers of the Boy's Athletic League to organize and launch the charity event, Milk Shake Party. Public-relations firm of Weintraub & FitzSimon held a press conference to present Panamian Consul General Manuel Ycaza to the city.

The article comments on the accommodation for media personnel during the press conference of Italian actress Sophia Loren at Radio City Music Hall, Madison Square Garden in New York City. Joseph E. Levine, the president of Avco Embassy Pictures, which is distributing Loren's film "Sunflower," made the press part of the show. There were five hundred reporters attended the press conference. The front third of the orchestra had been reserved for newsmen, studio officials and other privilege person.

Profiles New York City press agent, Gene Weber. Career history of Weber; Major clients; Contemporaries; Press releases issued by Weber; Views about the press.

The article reports on the unveiling of a major promotion and public relations (PR) program of Weatherproof Inc. at MAGIC dubbed as "If It's Freezing... It's free!" that would reimburse any consumer who purchase a coat if the temperature is 32 degrees or below on Thanksgiving Day in New York City. The program is said to be the latest PR push of the firm's president Freddie Stollmack. Moreover, the program will be the centerpiece of the firm's fall marketing campaign.