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The article reports on the established developments of Weatherproof Garment Co. in marketing and advertisement industry in New York. It cites the move of Weatherproof on announcing the purchased of two-second commercial on January 2008. Eliot Peyser, the chief executive officer (CEO) of Weatherproof said that the company's promotional material, commercializing and advertising ideas were produced within the business.

The article discusses how Kenneth Cole Productions is planning a major marketing push in 2008, which will include advertising, new store environments, a book, as well as the launch of an underwear line. The clothing label has also launched its Kenneth Cole New York summer 2008 collection, which will reportedly incorporate a wider range of price points than previously available.