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1. KENNETH COLE GEARS UP FOR MARKETING PUSH.

Author

Scheidnes, Jean

Subjects
*MARKETING strategy, *BUSINESS planning, *ADVERTISING, *RETAIL stores, *NEW product development, *UNDERWEAR
Abstract

The article discusses how Kenneth Cole Productions is planning a major marketing push in 2008, which will include advertising, new store environments, a book, as well as the launch of an underwear line. The clothing label has also launched its Kenneth Cole New York summer 2008 collection, which will reportedly incorporate a wider range of price points than previously available.

Published
2007

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