This paper provides an overview of the Latin American population in Canada based on data extracted from the 2011 census and from a survey conducted in 2013 with an oversample of Latin American immigrants, as well as from other sources. It deals with the ways in which Latin Americans are categorized and how they self-identify in Canada--with the U.S. reality as a point of reference--and with a focus on Latin Americans' cultural attitudes and values in a Québec-rest of Canada comparative perspective. [ABSTRACT FROM AUTHOR]