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Pollinators are confronted with spatial heterogeneity in floral resources. Acquiring information about their environment enables pollinators to exploit floral resources optimally, and hence strongly affects their fitness. Despite their evolutionary importance, spatial resource distribution and social information use have never been addressed in a plant–pollinator framework. We experimentally tested the effects of inadvertent social information (ISI) use (without or with an experienced demonstrator) in relation to spatial flower distribution (random or patchy) in foraging Bombus terrestris. We studied naïve bees'' associative learning when confronted with rewarding and nonrewarding flowers that differed slightly in colour, reproducing the natural mimicry of deceptive species. Naïve bees were more efficient foragers with than without a demonstrator in the patchy flower distribution, suggesting that they used ISI from conspecifics, probably in the form of social attraction at the patch scale. In the random flower distribution, however, ISI did not improve performance of naïve bees, and could not replace individual sampling. Analyses of nonrewarding intraspecific transitions indicate that the efficiency of naïve bees in deceptive species pollination was lowered when rewarding and nonrewarding inflorescences were patchily distributed and especially when bees relied on ISI. Thus, spatial flower distribution and ISI availability interact in determining pollinator behaviour, which has important consequences for plant community pollination. This suggests that bumblebees are adapted to exploit patchily distributed resources socially, a characteristic that might be exploited by deceptive plant species. By coupling behavioural and community ecology, this study offers promising perspectives for cognitive ecology studies in plant–pollinator interactions. [Copyright &y& Elsevier]