1. The Changing Australian Food Industry.
- Author
-
Herr, William McD.
- Subjects
MARKETING ,FOOD industry ,FOOD brokers ,FOOD service ,AGRICULTURAL industries ,MARKETING research ,MARKETING theory ,INTERNATIONAL business enterprises ,GLOBALIZATION ,INTERNATIONAL trade - Abstract
Food marketing "down under" increasingly is becoming Americanized. Utilizing business arrangements which range from licensing agreements to wholly owned subsidiaries, American food firms are invading the Australian market with a plethora of products. Here is an up-to-date description of the marketing techniques that are evolving. [ABSTRACT FROM AUTHOR]
- Published
- 1963
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