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The article reports on the plan of Safeway Stores Inc. to create a new idea of mechanized merchandise handling of its 2,000 retail food chain stores in different states including Colorado, New Jersey, and Kansas. It notes that Safeway's cost in Denver is over 11 million dollars supplying the total requirements of 140 retail stores and other states and a total of 200 million dollars or more to accomplish the entire project. It offers a brief history of Safeway's leadership, delivery, and success.

The article reports on the move of the U.S. Office of Price Administration (OPA) to cut deliveries, reduce cash-on-delivery (COD) transactions, and drop 25% in goods returned through its Retailer's Economy for Victory Plan program. It states that OPA's regulation provides relief from price ceilings and protects consumers by forbidding service charges. It mentions the restrictions on retail goods over 1.50 U.S. dollars in value with more than five pounds in weight or 54 inches in circumference.