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Strategic marketing planning has not received the same objective informational support as that given to the operational level of decision making. This article focuses on the identification of appropriate external sources of planning information and the development of interrelated information subsystems to effectively incorporate environmental information into the strategic planning process. [ABSTRACT FROM AUTHOR]

Management has had to endorse huge investment spending programs on new product development to insure market position and profits for the future. This places a tremendous burden upon the New Product Department. This article shows why the responsibilities for communicating and administering the technical development phases should be assigned to the central Marketing Research Department. [ABSTRACT FROM AUTHOR]

This article focuses on the Section 7 of Clayton Act amended to limit asset acquisitions. Acquisitions of stock of two or more corporations were similarly limited. A failure to include within this control the corporate combination techniques of asset purchase, merger or consolidation led to a complete frustration of legislative purpose. The change makes clear that even in cases where the corporations had been engaged in competition as to all the products manufactured or services rendered by each, the acquisition would not be condemned unless the effect might be a substantial lessening of competition in any section of the country. Therefore, it would seem that the market position of the acquiring corporation, the number of remaining competitors and the strength of each, and difficulty of new entry into the market should also be considered.