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The article focuses on the sponsorship of U.S.-based Mead Corp. to an art program worth 50,000 dollars a year. It cites the European Painters Today exhibition that was attended by top management of the company, in which it were there latest in a series of moves that have made the firm an active participant in the field of art. Moreover, it mentions that the exhibition will travel to New York, Chicago and Washington in 1969.

The article features painter Howard Hack and his success in the art industry. His career in painting started at the age of 15 years old. He experienced being criticized for his paintings but he would always excel in art exhibitions. The article also relates the views of Hack on abstract painting and on his painting titled "Silver Spoon."

The article features American commercial artist Bob Peak. According to Peak, there is very tenuous line between commercial art and fine art, defining it by saying that commercial art solves somebody else's problem but fine art solves one's own. He also states that a commercial artist should know to whom his art is appealing to. A brief account on his private and professional life are also discussed. Also featured are some of his works including an illustration for the 1961 issue of the"Parents' Magazine."

The author relates his admiration for the work of Paul Rand, a graphic designer. He calls Rand as "a class by himself and an artist's artist." He notes how making art and entertainment out of advertising is quite an accomplishment involving a collaboration between copywriter and artist, a career requirement in art for industry. He presents images of Rand's layouts as examples of the ingenuity and fine craftsmanship of his job. Among the things he admires in Rand's graphic art is what he can do with varnishing, embossing and finishing.

The author discusses art in industry. He shares his belief that everything deliberately produced by man is art and that the artist and the industrialist are working at similar jobs. He cites Edmund Hopper and Charles Sheeler as among the famous artists who turn to industry for their subject matter. The creative spirit of a businessman who creates a stable and high repute business is noted.

The article discusses developments in the field of art in the U.S. The Dairy Industry Advisory Board has commissioned the making of a butter sculpture for public showing at the California State Fair and Exposition in September 1955. Fred Taubes, an artist and contributor to the periodical "American Artist," and his wife travel to Europe to study the work of German Renaissance painter Matthias Gruenewald. A well-known painter from Massachusetts has donated a two hundred dollar-worth picture to his church instead of cash.

In this article, the author features husband-and-wife team Harry and Marion Zelenko and their success in the art industry in the U.S. Aside from having an art studio in New York, the couple is also engaged in other business projects including, but not limited to, packaging, three-dimensional design, and industrial design. The author also reports on the collaboration of Monarch Wine Co. with the Zelenkos.

The article highlights two projects that illustrate that industry and art need each other. The first underscored the role played by contemporary artists during the 50th anniversary celebration of the Ford Motor Co. The second "Portrait of the Anthracite Industry" is the fourth in an industrial composites series organized by Lehigh Art Alliance art members.

The article points out the increased recognition of the value of art in the U.S., especially in the industrial sector, as of June 1928. It discusses various trends showing the increased value of art, including art training toward the practical and industrial, placing objects of artistic development in many homes, and the displaying furniture in the shop windows. It also discusses why there is a need to develop industrial design of distinguished quality and sufficient quantity in the U.S.

In this article, the author expresses his views on the importance of art service salesmen to the art industry. He mentions that such salesmen are the front men who have the ability to address the concerns of artists. He talks about the significance of art service to art directors and also offers information on art service as a training school for young artists.