1. The Changing Pattern of the Newspaper Publishing Industry.
- Author
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Kinter, Charles V.
- Subjects
NEWSPAPER publishing ,PUBLISHING ,TRANSPORTATION ,ADVERTISING revenue ,NEWSPAPER circulation - Abstract
The article focuses on the changing pattern of the newspaper publishing industry. The newspaper supplies the average American with entertainment and information, and helps him to buy intelligently. The cost of newspaper publishing has risen steadily and still higher costs appear in prospect. Competing media has siphoned off advertising revenues. The number of daily newspapers has declined rather persistently since 1909 as a result of mergers and suspensions. With a strong, free press so important to the preservation of democracy, it appears of paramount importance to obtain a clear understanding of the economic problems of newspaper publishing and of the economic trends which have caused these profound changes in the industry. In general, the metropolitan newspaper has only two things to sell, namely, advertising and circulation. The principal operating expenditures of the newspaper fall into four groups labor, raw material, equipment and news and other services. Improved transportation has widened the competitive area of most papers, but this in turn has probably been a factor in reducing the number of papers published in the United States.
- Published
- 1945
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