1. CAN KAISER COME BACK?
- Subjects
AUTOMOBILE industry -- Ratings & rankings ,VEHICLE models ,AUTOMOBILE dealers - Abstract
The article features automaker Kaiser Motors as it struggles to improve its bottom ranking among U.S. major-league automakers after incurring seven deficits in ten 10 years as of June 1955. It notes that Kaiser registered a loss of 35 million U.S. dollars in 1954, its biggest in a single year. It details a new purpose and direction by president Edgar Kaiser including specializing in utility vehicles, cutting the 1955 auto models from 10 to three, and a deal to build a plant in Argentina.
- Published
- 1955