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In this article Chick-fil-A founder S. Truett Cathy discusses ways to build a stronger and better company. He suggests to survey team members repeatedly, survey clients by calling them, focus groups and walkthroughs after project completion, helping employees earn a living wage, promoting a habit of learning and growing the performance of each division.

This article discusses the communication style of businesspeople. Most businesspeople copy and paste and crank out hollow and vapid communications that become the butt of jokes as soon as they leave the e-mail server. Even worse, they get ignored. They're full of jargon, they say very little and, most important, these messages are out of touch, arrogant and condescending. The Obscurity Trap catches idiots desperate to sound smart or prove their purpose, and lures them with message-killers like jargon, long-windedness, acronyms and evasiveness.

The article discusses why business communication professionals should try and gain the IABC Gold Quill Award. The IABC believes that by being awarded the Gold Quill Award it shows that a business communication professional's work is key to a companies bottom line. In order to win the Gold Quill one has to devise a project that genuinely furthers the goals of their employer. If measurement shows that the business communication professional executed the project satisfactorily, then they are ready to draft their entry, following the rules exactly. The entries are then looked over by judges and a winner is then determined