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This paper explores the theme of governance as it relates to the evolution of global commodity chains in agro-industry and their incorporation of wine firms in two countries of the semi-periphery, New Zealand and Chile. The paper goes on to specifically examine the upstream and downstream relationships of selected New Zealand and Chilean wine firms to the wider commodity chains in which they are involved. Brief case studies will analyse the downstream and upstream links to the commodity chain of key wine firms in both countries. Such cases provide indicative evidence of the underlying processes of the commodity chain that are constantly changing. [ABSTRACT FROM AUTHOR]