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Your search keyword '"RATES"' showing total 2 results
2 results on '"RATES"'

1. Ad agencies attack newspapers over national rate `differential'.

Author

Nicholson, Joe

Subjects
*NEWSPAPER advertising, *NEWSPAPER publishing, *ADVERTISING rates, *RATES, ADVERTISING societies
Abstract

Focuses on the discussion of newspaper advertising rate differential held during the American Association of Advertising Agencies on March 2, 2000 in the United States. Complaints against the discrepancy in rates; Explanation on the rate differential; Alleged negative impact of the rate differential to the growth of national advertising in newspapers.

Published
2000

2. WSJ to raise ad rates in January 2000.

Subjects
*NEWSPAPER advertising, *ADVERTISING rates, *RATES
Abstract

Reports that the `Wall Street Journal' will increase advertising rates in the United States in the year 2000. Rationale behind the rate increase; Rate for four-color full-page advertising; Types of colored advertising the newspaper offers.

Published
1999

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