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Using a firm-level database from 1999 to 2008, this paper sheds new light on the industrial dynamics of China's clothing industry, highlighting the multi-scalar process of spatial restructuring primarily driven by differences in the rate of job creation, especially through start-up firms. At the inter-provincial level, 2004 represents a turning point where the industry ceased to be concentrated in coastal areas and began to relocate inland, especially to central provinces. At the intra-provincial level, cities in coastal provinces remained the most attractive locations for start-up companies even after 2004. The results suggest that the regionally decentralised authoritarian regime, intertwined with market forces shaping the multi-scalar process of spatial restructuring, is pivotal to understanding the changing geography of China's apparel industry. [ABSTRACT FROM AUTHOR]