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The article offers information on the benefits book marketing in local communities. Topics discussed include the marketing done by author Jeff Ryan for his book "Appalachian Odyssey," the focus of the marketing and public relations (PR) strategy for the book "The Slaves Have Names" by Andi Cumbo, and the benefits of nationwide book tours for marketing.

The article provides tips for authors on working with outside publicists. These include planning ahead and working with a publicist six months before publication date, speaking with other authors to get their views on working with the publicist, and evaluating options. Things that the authors can expect once a publicist is hired and how they should manage the relationship for maximum effect are also offered.

The article discusses the controversies of the 2016 annual Festival International de la Bande Dessinée (FIBD) comics festival held in Angoulême, France. It states that the protests over sexism and public relations blunder of the festival's organizers. It mentions that the French comics community was insulted by the organizers of the festivals.