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The purpose of this study is to present a model that describes the general influence of technological capability, social capital, entrepreneurial orientation on firm performance through absorptive capacity in the food and beverage packaging industry in Indonesia which is tested with a structural equation model by processing data from 168 respondents. This study found that technological capability, social capital and absorptive capacity have a positive and significant effect on firm performance. Meanwhile entrepreneurial orientation has a positive but not significant effect on firm performance. Absorptive capacity partially mediates the relationship between technological capability and social capital on firm performance and absorptive capacity fully mediates the relationship between entrepreneurial orientation on firm performance. [ABSTRACT FROM AUTHOR]

The MSMEs sector as a form of people's economy, has become an industrial sector that is relatively able to survive amid the global economic downturn due to the COVID-19 pandemic. However, the MSME sector on the other hand also has problems in the growth rate of performance and increasing the scale of its business. The author identified this because of his ability to map the orientation of strategic policy formulation which is still low. In this study, the author tries to dissect with the concept of entrepreneurial marketing to examine the extent of the ability of the MSMEs sector to transform from traditional marketing concepts to entrepreneurial marketing. Associative quantitative research methods are used to find out how the conditions of the research variables and the relationship between exogenous variables and their endogenous. The sampling technique is carried out by proportional-clustered-random-sampling. Research data sources include primary and secondary data sources with data collection through observation, literature studies, interviews and questionnaires. The analysis technique uses SEM analysis with the LISREL 8.0 program. The results showed that descriptively the conditions of market orientation and competitive advantage are in the criteria of not being good towards good, while entrepreneurial orientation is in the criteria of not being good towards excellent. The results also showed a significant influence of market orientation and entrepreneurial orientation on competitive advantage. The importance of the MSMEs sector to apply the concept of learning orientation in orderto improve their entrepreneurial ability. [ABSTRACT FROM AUTHOR]

The purpose of this study is to present a model that illustrates the general influence of technological capability, social capital, entrepreneurial orientation on firm performance through absorptive capacity in the food and beverage packaging industry in Indonesia. The model proposed in this study was tested with a structural equation model. This study processed data from 168 respondents of manager-level employees to the company owner level in the food and beverage packaging industry. This study found that technological capability, social capital and absorptive capacity have a positive and significant effect on firm performance. Meanwhile, entrepreneurial orientation has a positive but not significant effect on firm performance. This study found that technological capability, social capital and absorptive capacity have a positive and significant effect on firm performance. Meanwhile, entrepreneurial orientation has a positive but not significant effect on firm performance. Absorptive capacity mediates the relationship between technological capability and social capital to firm performance and absorptive capacity fully mediates the relationship between entrepreneurial orientation and firm performance. This research model only limits the factors that affect company performance to four main variables, namely technological capability, social capital, entrepreneurial orientation and absorptive capacity. Further research is suggested to use samples in other industries and add other variables such as uncertainty or uncertainty of environmental conditions as moderation variables. The practical implications of this research are that companies need to do three things if they want to get the benefits of entrepreneurial orientation and absorptive capacity to improve firm performance. Further research is suggested to use samples in other industries and add other variables such as uncertainty or uncertainty of environmental conditions as moderation variables. The practical implications of this research are that companies need to do three things if they want to get the benefits of entrepreneurial orientation and absorptive capacity to improve firm performance. The new knowledge gained is very helpful for companies to determine strategies, levels of innovation, proactiveness and high-risk decisions, especially when there is uncertainty in the industrial environment. This study presents the mediating function of absorptive capability tested simultaneously with the variables technological capability, social capital, entrepreneurial orientation is something new from this study compared to previous studies. The findings in this study also provide an additional contradictory list of previous studies on the relationship between entrepreneurial orientation and firm performance. [ABSTRACT FROM AUTHOR]

This research examined and analyzed the performance of embroidery entrepreneurs in Aceh in five regencies consisting of embroidery entrepreneurs in Banda Aceh, Aceh Besar, Bireun, Lhokseumawe, and West Aceh. The sampling method used was Proportional Stratified Sampling, which then carried out random sampling in each city or district and obtained 198 embroidery entrepreneurs. This research used AMOS Structural Equation Model (SEM) as a tool for data analysis. The results revealed that Labor Recruitment, Entrepreneurship Training, and Entrepreneurial Orientation positively influenced Entrepreneurial Commitment and Entrepreneur Performance. Meanwhile, organizational innovation had no positive influence on entrepreneurial commitment and Entrepreneur performance. The entrepreneurial commitment acted out as the intervening variable mediated the relationship between labor recruitment and Entrepreneur Performance (Fully Mediated). The entrepreneurial commitment did not act as an intervening variable and did not mediate the relationship between entrepreneurial training and Entrepreneur Performance (Partially Mediated). The entrepreneurial commitment did not act as an intervening variable and did not mediate the relationship between entrepreneurial orientation and Entrepreneur Performance (Partially Mediated). The entrepreneurial commitment did not act as an intervening variable and did not mediate the relationship between organizational innovation and Entrepreneur Performance (Non-Mediated). [ABSTRACT FROM AUTHOR]