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This article focuses on the state of newspapers in France. In its passion, its quarrels, its gossip, its magnificent invective, its bad journalism but literary excellence, its infinite variety of political opinion, the French press is far more readable, entertaining and in some ways informative than the British or American. Because of the lack of competition the volume of advertising remains small. The "Temps" with only 70,000 circulation but the most important paper in France, is the cornerstone of the press interests. The "Temps" has three times the dignity of the New York "Times" and at least twice that of the "Times" of London.

The article comments on an advertisement in the New York Times that appeared on November 31, 1938 for the newspaper The Daily Worker. The ad announced the coverage of a French workers' strike by Daily Worker reporter Harold R. Jefferson, and the best understanding of the strike will be in his columns. The editors remark that this was the only time they agreed with the Communist paper.

The article offers information on various reports related to airline industry. It notes that former presidential airlines Airbus A340-500 of deposed Tunisian President Zine El Abidine Ben Ali has been put up for sale in France as new government undoes more projects of Ali. It says that visitors of Aero India show in February 2011 were amazed to read a local newspaper advertising one possible application for Brahmos supersonic cruise missile now being developed by an Indian or Russian venture.

The article focuses on the group advertising of French evening newspaper "Le Temps," in which advertisers were invited to submit witty observations concerning their trade or industry which may be published as one of the 20 appearing each night as a big advertisement.