Search

Your search keyword '"Wilson, Elizabeth J."' showing total 9 results
Start Over Author "Wilson, Elizabeth J." Language english Publication Type Magazines
9 results on '"Wilson, Elizabeth J."'

2. Respondent inaccuracy

Author

Woodside, Arch G. and Wilson, Elizabeth J.

Subjects
Surveys -- Research, Consumers -- Research, Advertising, marketing and public relations, Business, Research
Abstract

Reliance on self-report survey data is pervasive across social science disciplines; therefore, understanding the accuracy, or inaccuracy, of such data is important. We identify forms of inaccuracy in survey responses [...]

Published
2002

4. Theory transitions in organizational buying behavior research

Author

Wilson, Elizabeth J.

Subjects
Distribution channels -- Models, Purchasing -- Models, Consumer behavior -- Models, Advertising, marketing and public relations, Business, general, Business, Direct market channel, Retail/reseller channel, Models
Abstract

The work of Robinson, Faris, and Wind (RFW) (1967), Sheth (1973), and Webster and Wind (WW) (1972) had a substantial impact on the field of organizational buying behavior; these were [...]

Published
1996

5. Case study research methods for theory building

Author

Woodside, Arch G. and Wilson, Elizabeth J.

Subjects
Business-to-business market -- Case studies, Organizational behavior -- Evaluation, Methodology -- Evaluation, Business to business market, Advertising, marketing and public relations, Business, Business, general
Abstract

A new definition of case study research is provided and the core criticisms made by the researchers of large sample survey are outlined. A deep understanding of processes and other concept variables is identified as the principal objective of a case study research.

Published
2003

6. Executive and consumer decision processes: increasing useful sensemaking by identifying similarities and departures

Author

Wilson, Elizabeth J. and Woodside, Arch G.

Subjects
Consumer preferences -- Management, Executives -- Management, Decision-making -- Methods, Company business management, Advertising, marketing and public relations, Business, Business, general
Abstract

Decision making is an important process both from the side of the business executives and consumers. Comparing their thought processes is essential in understanding the subtleties involved in decision making. The similarities and differences of executives marketing decision making and consumers buying decision making are evaluated.

Published
2001

7. Advances in Business Marketing and Purchasing: Mapping How Industry Buys

Author

Wilson, Elizabeth J.

Subjects
Advances in Business Marketing and Purchasing: Mapping How Industry Buys (Book), Books -- Book reviews, Business
Abstract

In the fifth volume of this JAI Press series on business marketing and purchasing, editor Arch Woodside offers an interesting and insightful group of papers related to industrial buying decisions [...]

Published
1994

8. Interstate Transmission Challenges for Renewable Energy: A Federalism Mismatch.

Author

Klass, Alexandra B. and Wilson, Elizabeth J.

Abstract

An excerpt from the article "Interstate Transmission Challenges for Renewable Energy: A Federalism Mismatch" by Alexandra B. Klass and Elizabeth J. Wilson in the "Vanderbilt Law Review" is presented which focuses on challenges for U.S. transmission lines to support renewable energy development.

Published
2014

9. Letters.

Author

Wilson, Elizabeth J., Cunningham, Denise, Stone, Aren, Blascak, Susan, Jhirad, Susan, Whitaker, Anna, Connors, Janet, Cox, Sharon, Lubarr, Debbie, Neumann, Barbara, Royster, Shirley, Fahnestock, Katie, Rainwalker, Emmy, and MacArthur, Bet

Abstract

Presents letters to the editor referencing articles and topics discussed in previous issues. Information on the book "Sisterhood: The True Story of the Women Who Changed the World"; Discussion on child rearing of lesbians; Comment on the motion picture "The Good Mother."

Published
1989

Catalog

Books, media, physical & digital resources
See catalog results