1. Retail service quality in context of CIS countries
- Author
-
Das, Anupam, Kumar, Vinod, and Saha, Gour C.
- Subjects
Almaty, Kazakhstan -- Economic aspects ,Discriminant analysis -- Usage ,Factor analysis -- Usage ,Stores -- Surveys ,Stores -- Production management ,Business ,Business, international - Abstract
A survey based research from department stores, discount stores, and supermarkets in Almaty city, Kazakhstan was conducted to identify the dimensions and sub-dimensions that contribute to increasing the customer base and examine the applicability of the Retail Service Quality Scale (RSQS) in retail stores. The research results for the retail sector in the context of Commonwealth of Independent States (CIS) countries like Kazakhstan could have significant managerial and research implications for designing and formulating operations strategy in providing retail services for new markets.
- Published
- 2010