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This paper introduces the concept of national imaginaries as a means of foregrounding the continuing influence of ideas about the nation on understandings of commodity production and circulation. National imaginaries are of crucial importance to the home furnishings commodity network, flowing across sites of consumption, retailing, design, and production. Drawing upon the findings of a larger cross-national research project, the paper discusses three cases in which the characterisation of distinctive national design identities was particularly prominent. These include the representation of designers in the UK and Canada as “national heroes,” and the tendency to measure British and Canadian design against a third national imaginary: that of Italy. A final case considers discursive constructions of national economic trajectories—of “success” or “failure”—within accounts of the British and Canadian furniture industries. It is argued that future work on the differentiating advantages, which may accrue to creative or cultural industries in particular localities, also should be attentive to the ways in which the place of the nation is used to construct imaginative geographies. [ABSTRACT FROM AUTHOR]

As part of a broader process of inter-urban competition, city governments have increasingly sought to ‘position’ themselves as centres of creativity. In these branding initiatives, culture is viewed as a tool of urban regeneration and economic development. Our paper examines the case of Commerce Design Montréal, an annual design competition run by the City of Montréal, which aims to brand Montréal as a centre of design. Commerce Design Montréal is an example of a ‘fast’ policy initiated by the state, but carried out by business owners and citizens. As such, it represents a downloading of the responsibility for economic development to the private or individual scale and adopts only a partial view of the varied actors and uses that are implicated in the design process. The paper considers the opportunities and challenges that this model presents for promoting design as a form of urban regeneration in a neo-liberal context. [ABSTRACT FROM AUTHOR]