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The league has ramped up in-game advertising efforts over the last decade, with on-ice virtual ads, virtual ads on the glass, helmet ads and limited ads on jerseys. The NHL regular season was barely underway last month when some fans began complaining that new virtual advertisements on the TV broadcasts were making parts of the games difficult to watch. How the NHL is reinventing in-game marketing - and reacting to fan criticism: League believes its "digitally enhanced dasherboards" can revolutionize sports advertising landscape. [Extracted from the article]

FanDuel, DraftKings and Caesars Entertainment took different marketing approaches as they attempted to lure millions of would-be gamblers to their platforms, placing their own bets on whether it's more effective to run a pricey in-game ad, pregame spot, or both. The NFL's official gambling partners were all hoping to cash in this Super Bowl with legalized sports betting more popular than ever before. [Extracted from the article]