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With the intensification of global economic integration, international exchanges have become increasingly frequent, and employers have put forward higher requirements for ICC (Intercultural Communication Competence) of college students. In this paper, in ICC mode, the multimodal evaluation model framework of ICC is constructed by using multimodal theory. The evaluation object is Chinese college students, the evaluation media are computers and networks, and the evaluation contents include knowledge, consciousness, speculation, attitude, skills, and strategies of cross-cultural communication. The research results will help Chinese college students overcome their fears during the cross-cultural communications, meanwhile,can strengthen the cultivation of ICC for students as well. After comprehensive consideration of various influencing factors, comparing the overall teaching quality of universities of different grades or the same grade can objectively reflect the overall teaching level of the university, hoping to provide some reference for the application of multimodal discourse analysis theory and CET (college English teaching). [ABSTRACT FROM AUTHOR]

The paper examines the ongoing trend of the extensive visualisation of digital media discourses through an investigation of Russian language esports media discourses. The authors suggest that esports discourses are typical examples of digimodern and hypermodern discourses in which the visual mode with its various elements and genres is central and dominant in serving the interactional purpose of esports discourse. The analysis focuses on the complexity of the discourse of the esports community and its role as a media communication community on the global intercultural communication scene. The interdisciplinary research methodology draws on the resources of several academic disciplines, primarily those of linguistics, semiotics, communication and media studies, and cognitive sciences. The case study explores the dominant role and the functions of the visual mode in Russian language esports discourses on portals such as cybersport.ru and cyber.sports.ru using materials relating to the esports teams Virtus.Pro and Newbee. The discourse and content analysis reveals that the growing visualisation of esports discourse has emphasised the importance of visual elements such as photos, graphics, infographics, videos, mesh banners, screenshots, quotations, memes, contests and CTA (Call to Action) buttons as the overriding means of interaction. The corpus used in this research is comprised of materials from the cybersports.ru (729 texts about Virtus.Pro Dota2 and 57 texts about Newbee Dota2) and cyber.sports.ru (1774 texts about Vitrus.Pro and 219 texts about Newbee) online portals. [ABSTRACT FROM AUTHOR]

Vague language describes the use of linguistic items including grammar and particularly lexis to modify and make the meaning of a communication less precise and less clear. While scientific and much academic language prides itself on rigour, precision and clarity, vague language, or VL, as it is known, is a linguistic device used in politics, reporting and everyday conversation to avoid over-declaratory statements and assertions and to build or protect relationships. This paper analyses the various definitions and theories of vague language and examines its use in the English language in discourse management and politeness in gender relations, politics, culture and news reporting. It examines the ways in which vague language is used to convey subtle meanings and identifies it as a huge area of ongoing linguistic research. [ABSTRACT FROM AUTHOR]