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In the optics of attention was the story of the Japanese writer Komatsu Sake "Paper or hair", written in 1963. According to the content, the loss of paper changed the usual way of life of people, becoming a source of existential fears. As we believe, the artistic narrative anticipates the events of our time associated with the spread of the coronavirus infection COVID-19. An artistic description of the situation by a Japanese writer, a phenomenological immersion in reality and theoretical reflections by M. Heidegger's work on the existential of fear helped to reconstruct the psychological States of people in the context of a pandemic and to identify the structure of fear. In modern life, fear manifests itself in three aspects: before-than fear, fearfulness and about-than fear. As a result of the all-embracing nature of fear, the fearogenicity of being is born, which violates the stability of the individual's existence, its being in, dwelling in, and mastering with. The above leads to the individual's awareness of the direction of life towards death, which forces him to adapt to new conditions. As a support of the personality in its opposition to fear, we can call hope and effective manifestations that perform the role of care.

Methodological aspects of qualifying academic papers preparation concerning defenitions of its theme, goals, objectives, subject and object of study are analyzed with business risk serves as example. It is shown than the research should be based on the principles of modern but not postmodern methodology.

This paper discusses the latest data on the production of selected paper and paperboard, plastic, glass, wood and metal packaging. During the study period 2016-2020/2021, there was an increase in the production of selected paper and paperboard packaging compared to 2016. There has been an increase in the production of paper sacks and bags, cartons made of paper or paperboard other than corrugated and cartons made of paper or paperboard. Among plastic packaging, the production of plastic bags and sacks played a significant role and has been growing steadily since 2016. The production of glass packaging (clear glass bottles with a capacity of less than 2.5 liters for beverages and food) increased between 2016 and 2021. Flat pallets were the dominant product among wood packaging in 2020. The decline in box pallet production was significant not only relative to 2019, but also relative to 2016. In the group of metal packaging with a capacity not exceeding 300 liters, the highest production was recorded for barrels and similar containers for any material (excluding gas), made of aluminium. It reached 93228 tonnes in 2020 and was 2.4% higher than in 2019. The packaging market in Poland and worldwide has been gradually increasing its value over the past years. The production of packaging in Poland in the coming years should grow dynamically, although not as fast as before. Undoubtedly, today the biggest challenge for the packaging industry is the rising prices of raw materials, which can negatively affect the profitability and liquidity situation of manufacturers. In particular, the prices of plastics have gone up considerably, but the costs of pulp, metals, wood and glass are also increasing, so the raw material pressure is now affecting the entire packaging industry

The article assesses the development of retail e-commerce under the influence of global digitalization processes. The authors prove that current trends in the global economy reflect key aspects of the development of the digital economy and, accordingly, retail e-commerce. Under their influence, significant changes are taking place in the living conditions of society, market conditions and in the scientific sphere, and there is an increasing demand for highly qualified workers. The paper emphasizes that under the influence of profound and extensive changes brought about by digital technologies, conceptual models of business development and social communication are transforming, and the role of the state in the new digitalized environment is being reconsidered. These transformations require participants to be highly adaptable, develop new skills and competencies, and be ready to take advantage of digital transformation. The paper emphasizes that there are potential risks of negative impact of digital transformation, which are manifested primarily in the need to adapt to new conditions, such as the inevitability of displacement of outdated professions by new technologies or artificial intelligence systems, the disappearance of traditional markets, as well as the threats of personal data leakage and the need to protect copyrights and other aspects. The authors prove that e-commerce encompasses more than just online advertising or launching a virtual retail store. Successful enterprises in this area are based on reliable technologies of interaction with consumers, which arise from the experience gained in the early stages, sound business schemes and a carefully developed infrastructure for servicing business processes. The main advantage of using digital technologies in the field of online retail is the ability to predict demand and thoroughly study consumer needs.

Enterprises develop and interact with the global environment. Their activities are influenced by various factors, and timely identification of the degree of their influence allows forecasting business development and reasonably choosing development strategies. The work is based on the hypothesis that in the global environment, under the influence of internal and external factors, tools can be developed for enterprise assessment and business strategy formation. The puprose of the paper is to develop a toolkit for evaluating an enterprise in a global environment for choosing a development strategy. In the article, the authors conduct a study of the influence of factors of the global environment on the development of the enterprise, propose a model with the help of which it is expedient to forecast the metastate of the enterprise and put forward proposals for choosing an effective development strategy. A structural and logical model for ensuring the stable development of business systems has been proposed. In the process of research, the authors developed a system of indicators that form an integral index that characterizes the effectiveness of the development of business systems. The basis of the integral indicator of the metastate of the development of business systems is a set of indicators for assessing the development and changes in the state of business systems in a dynamic global environment. The economic and mathematical model of estimating the metastate of business systems is considered as a reflection and formalization of the main, essential parameters of business systems development (production, technological and property, personnel, social, financial, material and supply, marketing, foreign trade. The integral metastate index of business systems systematically reflects the effectiveness of the Kharkiv machine-building business systems and allows determining strategies for their development. The selected machine-building enterprises have been grouped by the following types of development strategies: a rapid growth strategy aimed at ensuring the development of enterprises, offensive positions; a strategy of moderate growth and stabilization, characterized by stable parameters of business systems development, adequacy of resources for development, aimed at saving resources and costs, market expansion and development, product upgrades, innovative development; a strategy of curtailment, reduction, which is characterized by negative development trends due to lower profits, reduced assets, reorientation of consumers to other products or markets. As a result of the research, a methodological approach to the assessment of trends in the development of business systems has been developed, which will allow obtaining additional advantages in the global environment. Determination of benefits becomes a basic characteristic for monitoring information provision regarding the organization of enterprise activities in a global environment. The paper makes a contribution to the research of the methodology for assessing the development of enterprises that can be applied to other enterprises, not only to the Kharkiv area. In the event of a change in the influence of global environmental factors, the degree of influence should be specified. The work offers an opportunity to develop further research from the point of view of strategic management, the concept of six sigma, and production optimization.

The article deals with the development and implementation of a financial model of exports in the context of strategic planning of foreign economic activity of enterprises. The model described in this paper aims to measure, analyse, evaluate and propose improvements to administrative processes by identifying various variables involved in strategic foreign trade planning. This paper is a survey that is being developed for export activities in Ukraine. Exports in Ukraine were analysed to test the methodology and to build an additive model. The model empirically shows the links that exist between the internal functions of a company and its ability to generate performance management indicators and business dynamics as a way to improve processes in strategic foreign trade planning. Some relevant findings from the first two stages of the empirical research conducted to date are presented. Validation has proven that the use of the methodology of strategic planning of foreign economic activity allows you to compensate for investments in new resources by increasing the number of operations carried out eliminating delays and attracting new customers as a result of improving the client's perception of the quality of service. During the audit, it was possible to determine that the delays created in the activities of support systems increase their negative impact on the process, consuming the slack of many actions of the central system and delaying their implementation, negatively affecting foreign economic activity. The model will be useful for enterprises engaged in foreign trade.

The reform of economic management systems should be recognized as a long-term process, with gradual enhancements and innovations made in practical application, ultimately promoting sustainable enterprise development. This study delves into the internal mechanics of enterprise economic management innovation, primarily examining the aspects of planning and organization, within manufacturing enterprises like Midea Group. This paper extensively explores the relationship between the formulation and management of long-term and short-term plans, the philosophy of management, the current state of production management, and the overall development strategy within the field of enterprise economic management. It primarily emphasizes the following three points: 1) Enterprises must adjust their management philosophy to align with their development trajectory, the dynamically changing market competition landscape, and the evolving contours of the contemporary environment; 2) The trajectory from low-efficiency to high-efficiency production management is closely linked to the production budget and decision-making processes of enterprises; 3) The prevalence of internal strategic management within enterprises and the optimization level of resource allocation play a pivotal role in measuring the innovation quotient of internal planning management. Simultaneously, this paper places significant emphasis on the analysis of organizational innovation structures, indicating that enterprises should establish sound management systems to enhance internal efficiency and competitiveness. Moreover, enterprises should align themselves with market dynamics and trends, avoiding risky behaviors to ensure the long-term success of economic management practices. Additionally, enterprises must continually innovate and adjust organizational structures to adapt to market changes and development requirements, thereby achieving sustained growth.

This article delves into the strategic imperative for Ukrainian higher education institutions (HEIs) to align with the European Education Area (EEA), a process underscored by the Ukrainian Strategy for the Development of Higher Education for 2022-2032. The integration into the EEA promises manifold advantages for Ukrainian education, economy, and society, including adherence to European standards, accreditation recognition, and expanded opportunities for students and educators. This paper conducts a comprehensive analysis of recent research and publications, highlighting the need for innovation in higher education to enhance the competitiveness of Ukrainian science in the European context. The article stresses the role of HEIs in forming an innovative infrastructure that interlinks their internal structure and external relations, thereby enhancing educational outcomes. The article identifies key unresolved issues, including the systematic and purposeful process of educational innovation required for effective integration into the EEA. The paper sets objectives focused on creating conditions for seamless integration into European educational standards and approaches. It also presents a detailed analysis of the European experience in innovation, highlighting various programs and areas that aid in the integration of European higher education. Furthermore, the article discusses the negative factors impacting innovation management in Ukrainian universities due to European integration, ranging from funding discrepancies to the impact of war. Conversely, it also outlines the strengths of Ukrainian universities, such as their resilient adaptability and strong STEM foundations, which can be leveraged in the context of European integration. In conclusion, the paper argues that the integration of Ukrainian higher education into the EEA is a strategic step that requires a comprehensive and systematic approach. It calls for future research to analyze the synergies and discrepancies between European and Ukrainian educational standards and to examine international risk management practices in educational governance.

The paper aims to assess changes in the public perceptions of European Union values in Ukraine in the conditions of external aggression. It explores how conflict escalation affects the public views in different groups, and changes attitudes and beliefs regarding adopting European Union values in society. The paper analyses the concepts of value and demonstrates the devaluation of cultural and social values in some population groups. The methodology applies a survey based on online interviews and descriptive statistics methods. The Schwartz methodology in the World Values Survey 2020 is used to create a survey questionnaire. An online survey of Ukrainians’ worldviews of European Union values perceptions was conducted for Ukrainian citizens in all regions except for the territories, occupied in 2022. The survey results highlight the trend of commitment of a major part of Ukrainian citizens to European Union values. The research demonstrates the inconsistencies in the importance and satisfaction of social values and stereotypes, compliance with the law, personal freedom and human rights, level of economic freedom, and commitment to European integration. These contradictions will be resolved through the development of favorable conditions and of beliefs and convictions of people that support the adoption and dissemination of European values.

This paper aims to analyse and evaluate the state of the entrepreneurial ecosystem of international business in the transition economy based on the evidence of the southern region of Ukraine. The tasks of the study are (i) to identify the presence of components of the international business ecosystem and their quality depending on the level of development of the transition economy (policy, markets, finance, human capital, culture, support); (ii) to assess the current state of the components of the international business ecosystem; (iii) to identify constraining factors for the functioning of the regional entrepreneurial ecosystem for their further consideration when adjusting the trajectory of the development of the transition economy. The model of Isenberg was used to observe the structure of the ecosystem. The international ratings (KOF Index of Globalization, Global Competitiveness Index, Doing Business, etc.), the data of the State Statistics Service of Ukraine, national laws, etc. were used for the qualitative measurement of the ecosystem performance. An online survey was conducted to assess the current state of the ecosystem and to identify the restraining factors of its functioning. The research results demonstrate that all domains of an international business ecosystem are in the process of formation. 80% of respondents rated domains’ performance at three points on a 5-point scale, indicating poor functioning the ecosystem. The respondents of the survey represent several industries but mostly agro-industrial complex. The restraining factors are ineffective government policy; business-unfriendly legislation; limited access to the infrastructure; insecurity of property rights; inefficient business support systems, etc. The research results show that almost all components of the ecosystem are less efficient in Ukraine than in Europe, except for the entrepreneurs’ intentions of networking and collaboration development. The paper proposed original research on the institutional context of the ecosystem in the transition economy. The study is built on the idea of the specific regional peculiarities of entrepreneurial ecosystems and the impact of transformational processes of the economy of the country. The results of the study can be used as a basis for a scientific focus on the policy of improving the entrepreneurial ecosystem. The article empirically expands the knowledge of entrepreneurial ecosystems and shows the potential and benefits of a complete integrated ecosystem for overall regional development.

The article analyzes the features and factors of the international market of transport and logistics services and new trends caused by the full-scale russian invasion of Ukraine. The market of transport and logistics services of Ukraine in terms of production and financial performance of its participants has been also studied. Moreover, the paper presents a comparative analysis of the process of forming a strategy for the competitiveness of a transport and logistics company in peacetime and in wartime. It is noted that in wartime a company should be aimed not so much at increasing market share, but at preserving its position. In this aspect, the end-to-end monitoring of the financial performance of a transport and logistics company plays an important role. The authors identify seven main stages of formation of a strategy of competitiveness of a transport and logistics company in wartime, which are analyzed in detail in the work. The paper also emphasizes that the main parameters determiming the competitiveness of transport and logistics services are complex parameters of quality, price and compliance of the product with certain standards. The analysis has identified key evaluation indicators for each of the above parameters. The conclusions of the authors are illustrated by the scheme of ensuring the competitiveness of the transport and logistics company. Thus, ensuring competitiveness is a complex mechanism of interaction of a transport and logistics company with other market subjects, the formation of competitive advantages and ensuring financial stability, differentiated by time, manifestation, structure and is the basis for determining the efficiency of a transport and logistics company and its real competitive position on the market. A promising area of research is the development of measures and tools to ensure the efficiency of transport and logistics companies by identifying and implementing their key competitive advantages in military conditions, the formation of alternative strategies for competitiveness.

The paper is devoted to the analysis of modern foreign economic strategic priorities of Ukraine, features of their implementation in the context of the key purposes of economic development of the country. Emphasis is placed on the need to use modern tools to support domestic producers and limit import expansion in the context of the formation of a new export strategy of Ukraine. Ukraine is a small open economy that makes extensive use of external factors of economic development both in the context of markets for its products, especially the agricultural sector, and attracting important resources of critical imports, including oil and natural gas, electronic equipment and more. From this point of view, the analysis has revealed the role and importance of two key players in the world market – the United States and China – in ensuring Ukraine’s external economic balance. The paper empirically examines the dependence of certain macroeconomic indicators of Ukraine on similar indicators of the United States and China (the so-called ‘large’ and systemically important economies for Ukraine). Vector autoregression models were used as a research tool to explore the dynamic interdependencies between macroeconomic indicators in the case of explaining their present values by the previous ones. For this purpose, percentage changes in gross domestic product and consumer price index compared to the corresponding period of the previous year for the USA, China and Ukraine were selected. As a result of the research, impulse-response functions from ‘large’ economies showed the dependence of indicators that characterise economic development in Ukraine from them and their long-term absorption, both in the context of economic growth in these countries and inflation imports from abroad. Moreover, it should be noted that the influence of China is more significant than that of the United States, especially if we consider the impact of fluctuations in the consumer price index in China on economic growth and inflation in Ukraine. This necessitates further research on this issue in line with the formation of scientifically sound foreign economic strategy and policy of Ukraine. The impact of economic growth in the United States and China on Ukraine’s GDP fluctuations is positive and almost the same (peaking in the second quarter and gradual levelling over two years). In turn, the variance decomposition of forecast errors for Ukraine’s GDP shows that in the long run about 52% of its variability result from modelled external factors, which in our opinion is due to significant openness of Ukraine’s economy and, consequently, ‘large’ economies. Finally, paper emphasizes the need to assess their international economic policy to minimize risks in the implementation of the country’s foreign economic strategy.

Russian war against Ukraine turns to challenge for the whole world. The full scope of consequences is difficult to assess now, but some of them have been already clear. As a result, the world economy is under exposures of inflation, disruptions on GDP growth, food and energy crises and further supply-chain pressures. Energy prices volatility adds uncertainty to the whole system of socio-economic relations. Energy turns to weapon against the world stability. The paper concentrates on the idea that current situation in the energy sector calls for a prompt reaction on challenges, including war consequences. That, in turn, requires sustainable and responsible investment (SRI) and financial innovations for immediately energy transformation, which is an essential element for sustainable competitiveness of countries. It is also crucial not to lose a track for net zero emissions by 2050. Such investment which combines financial goals with ecological, social and governance issues are covered by umbrella term “sustainable investment”. Sustainable investment became a strong trend on global financial market, which is popular with institutional and private investors. Investment in renewable energy is a part of SRI and countries’ sustainable competitiveness depends on the SRI volumes. The research is aimed at studying interconnection between SRI and energy transformation on the way to sustainable competitiveness. The processes on the global energy market are investigated and main weak points which are sources of risks for the world economy are defined. Three significant energy-related weak points turned into risks for the world are highlighted: the level of dependency from imported gas (for European countries dependency from Russian gas in particular); energy prices volatility; energy structure (nonrenewable vs renewable). It is generalized governmental approaches in the sphere of energy transformation driven by a combination of energy security concerns and climate ambitions. The paper contains an assumption about correlation between SRI and countries’ sustainable competitiveness.

The problem of building a taxation system for agricultural producers that would take into account the specifics of their activities, would not be too burdensome, would stimulate or, at least, would not become an obstacle to the increase of business entities’ activities remains extremely relevant for agrarian Ukraine. The purpose of this study was to analyze the special taxation regime for agricultural producers, to characterize the stages of its formation and development, to determine changes in the level of tax burden on taxpayers in the dynamics, and to substantiate the criteria for the expediency of certain producers to be on the simplified, special taxation system. In order to solve certain tasks, historical, statistical and economic, abstract and logical, and graphical research methods were used in the paper. The paper shows that the most favorable taxation of farmers was in the first 5 years after the introduction of the special taxation regime in 1999. The mandatory payments, the exemption from which was most noticeable for commodity producers, are named. The tax burden on agricultural enterprises is studied, the reasons for changes in its level in the dynamics are substantiated. The advantages and disadvantages of a simplified approach to taxation of agricultural producers based on the area of agricultural land under cultivation are outlined. The author describes the reasons for the introduction of legislative provision on the collection of mandatory payments from agricultural producers at a level not lower than the minimum tax liability, starting from 2022, and determines the consequences of such innovation for an average Ukrainian enterprise, and also draws conclusions concerning the prospects for further taxation of agricultural producers. The practical significance of the research results lies in the possibility of their use, on the one hand, by the legislator to reform the current system of taxation of agricultural producers, and on the other hand, by specific producers, when deciding on the choice of a taxation system that would be more economically beneficial for them

Relevance of the research topic. The globalization threats of modernity determine the extreme urgency of the problem of ensuring the national security of any state. A new large-scale challenge for national security of Ukraine was the military aggression of the Russian Federation against Ukraine, a large-scale war that began on February 24, 2022. Under conditions of military aggression, the role and significance of the further development of security are enhanced. Formulation of the problem. Given the relevance and need to deepen the theoretical foundations of security, especially in the context of current warfare, as well as the conceptual definition of mechanisms (tools) for ensuring security in various areas, scientific intelligence of individual components, in particular, economic and financial security, their multi-stage and multi-level nature as economic security studies are required. Analysis of recent research and publications. Such scientists as O. I. Baranovskyi [1], T. H. Vasyltsiv [5], О. А. Grishnova [12], D. V. Nikytenko [8], S. V. Onyshchenko [9], Yu. M. Kharazishvili [12], S. M. Shkarlet [11] and others devoted their works to the study of the problems of economic and financial security. The results of our own scientific research on the problem of economic and financial security are given in [2-4]. Highlighting unexplored parts of the general problem. Despite the existing scientific developments in solving these issues, the relevance and the need for their early study and solution, the issues of multi-stage and multi-level security of Ukraine, in particular, economic and financial security, appropriate and full-fledged scientific studies have not been received and considered mostly fragmentary, which actualizes the topic of research and is (should be) the further development of economic security. Statement of the problem, and the purpose of the study. The subject of the paper is the theoretical, methodical, and methodological aspects of Ukraine's multi-stage and multi-level security, particularly economic and financial security. The purpose of the paper is to reveal the essence and substantiate the theoretical foundations of the multi-stage and multi-level security of the state on the example of the economic and financial security of the state. Method and methodology of research. In the process of conducting scientific research, both general scientific and special methods of scientific knowledge were used. In particular, scientific research methods were used: dialectical — to substantiate the content of theoretical provisions; abstract-logical — to determine the essence of the security of the state and its main economic and financial components; hypothetical-deductive — to build the main working hypotheses about the multi-stage security of the state; system-structural analysis and synthesis — to identify the multi-level composition of economic and financial security. Scope of the results. It is expedient to use the obtained scientific conclusions and results in scientific activities and further study of the actual problems of economic security, in the educational and scientific process of higher education institutions in the preparation of specialists in the specialty 8.18010014 "Management of financial and economic security", in the field of economic and financial security. Conclusions. The role and place of economic and financial security in the system of national security in globalization threats, in particular, in the conditions of military aggression, are determined and disclosed. The author's definition of the science of economic security as an interdisciplinary science about the essence, regularities, and ways of effective protection of national interests from real and potential, exogenous and endogenous threats is given. The multi-stage and multi-level security of the state is determined by the example of the economic and financial components of the security of Ukraine.

In terms of the formation of the world trade multipolar system, the issues concerning the implementation of a protectionist trade policy appear especially acute and are the primary focus of both theorists and practitioners. This paper primarily aims to explore trade protectionism in the global economy in conditions of multipolarity, to identify the vectors of the war in Ukraine's influence on policy in the sphere of food trade, to determine the origins of the WTO crisis in the system of multilateral regulation of international trade and to assess the prospects of further ensuring free trade doctrines, which is based on combinatorial approach and included the calculation of quantitative indicators of foreign trade restrictiveness and estimation of qualitative parameters of shifts in foreign trade policy. The empirical findings indicate high dynamism of increasing new trade restrictions, in particular export ones, caused at first by the COVID-19 pandemic and later by the war in Ukraine; slow but constant increase in import restrictions, so that at the end of 2022 9% of global import was affected by import restrictions; growth in export restrictive measures on food, feed and fertilizers as a response to food security challenges, caused by the war in Ukraine. The current paper reveals the necessity to take into account import dependence indicators and import capacity of export in formulating vectors of transformation of foreign trade policy towards national production support in the context of economic nationalism ideology. The authors emphasize the importance of the WTO dispute settlement system and the failures in its implementation call into question the possibility of organization functioning in the existing format, particularly as the number and spread of RTAs surged. Prospects for further research in this area are the assessment of macroeconomic effects and threats of the unilateral opening of the Ukrainian economy for imports against the background of the protectionist policy of "main players" of the world economy, determination of the potential of the protectionist policy of selective types of economic activity implementation in the conditions of post-war recovery.

Based on a bibliographic analysis of the literature, it is determined that most current studies point to the impact of digitalization on tourism. Digital technologies are changing tourism preferences, consumption, and the essence of the interaction of tourism business entities. In this context, the study aims to identify the specifics of the relationship between the level of international tourism development and digital technologies. The purpose of the study is to determine the features of the relationship between the level of international tourism development and digital technologies. Methods such as bibliographic, standardization, correlation analysis, factor analysis without rotation and, factor analysis with rotation using the Varimax method, comparative analysis, graphical analysis were used in the article. The World Bank International Tourism Indicators (such as expenditures, the number of arrivals, the number of departures, and receipts) and the Network Readiness Index were used for the analysis. The data covers 130 countries for 2020. The research identified correlations between indicators of international tourism development and the Networked Readiness Index and its components. The analysis shows that there is a direct relationship between the analyzed indicators. Also, factor loadings were calculated in the paper using factor analysis without rotation and factor analysis with rotation by applying the Varimax method. The Varimax rotation method made it possible to identify two well-defined factors, one closely related to the Networked Readiness Index sub-indices and the second – to the international tourism indicators. By using factor analysis without rotation, one factor was identified. Based on this analysis, it was concluded that the level of international tourism development and the degree of digitalization of the economy are linked. In the case of determining the relationship between the sub-index Networked Readiness Index Technology and expenditures and the number of arrivals, this relationship was not identified. The results highlight the importance of digitalization in the tourism business. In doing so, the paper points out that in addition to digital technologies, tourism companies should also pay attention to other factors such as security, risks, fluctuating economic situation, changing geo-economic and social conditions, etc.

The paper highlights the results of scientific research on the issues of training highly qualified logistics and supply chain managers, justification of directions, and development of practical mechanisms for its improvement. The paper is based on scientific literature analysis, comparative analysis, and case study research. It is established that modern global trends and changes in society and the economy lead to the emergence of more extended requirements for the training of highly qualified managers able to effectively perform specific types of work in accordance with the needs of society and the labour market in the field of logistics and supply chain. In this context, the issues of applying a competency approach when training future logistics and supply chain managers and the formation of a competency model that meets the modern requirements of the labour market are considered. A review of scientific literature has been carried out regarding the main theoretical foundations of forming competences and competencies in the process of professional training of logistics and supply chain managers. Attention is focused on the need to form basic core competencies, including models of basic professional competences and competencies that are key ones in the professional activity of specialists. The main models of competencies of the company's specialists, which make it possible to ensure effective management of modern companies, are highlighted. The experience of training future logistics and supply chain managers in Ukraine is studied. The expediency of applying a competency approach when training future logistics and supply chain managers in Ukraine is substantiated. A conceptual model of a multi-level national system of professional training of logistics and supply chain specialists is proposed. A T-shaped model of the competencies of modern logistics and supply chain managers is developed.

The article assesses and forecasts the impact of corruption on the state's economic security. By using theoretical and historical analysis the paper substantiates the relevance of studying the corruption influence on the state's economic security in war conditions and establishes the importance of such activity in the conditions of Ukraine's European integration aspirations. The article reveals the main reasons for the high level of corruption and the corruption of the highest-level officials. Moreover, the article offers a methodology for assessing the impact of corruption on the economic security of the state and forecasting the level of this impact. The methodology consists in calculating the values of several indicators that reflect the impact of corruption on public activity and the effectiveness of anti-corruption measures and forecasting the value of these indicators for the future period to establish the level of influence of corruption on the economic security of the state. Because of using the methodology, the paper calculates the index of perception of corruption in Ukraine in dynamics and contains a forecast of its value for the period of 2023-2027. Therefore, the study determined the level of the shadow economy in Ukraine and the forecast for the period of 2023-2027. Moreover, the article calculated the index of ease of doing business in Ukraine, and its forecast for the next 5-year period. The final stage of the analysis was the establishment of the dynamics of the index of economic freedom for business representatives in Ukraine, in addition to the feasibility of forecasting this index for the period 2023-2027. The results of empirical calculations made it possible to establish the level of influence of corruption manifestations on the state's economic security during the war. Accordingly, forecasting the values of these indicators makes it possible to assess post-war trends and their impact on the state's economic security in order to counter potential threats and eliminate them in a timely manner.

The purpose of this paper is to describe and analyze the issues of openness and transparency of the budgeting process in the defense and security sector in Ukraine, which results in effective spending of budgets. After Russia started a full-scale war against Ukraine, the international community is providing Ukraine with numerous financial support packages and ammunition. Therefore, one of the most important issues is strengthening the democratic control over the budget process in the defense and security sector of Ukraine, taking into account the new principles of information openness and its classification as a state secret. Here, the need to develop standards for transparent budgeting and the introduction of an open indicative system for monitoring and evaluating the budget process in the defense and security sector is particularly relevant. The article provides an empirical description, uses data obtained from expert discussions and multidimensional evaluation approaches on openness and transparency of the budget process in the defense and security sector to enhance the effectiveness of military budget spending. The paper develops conceptual approaches to ensuring the efficient use of budgetary resources in the defense and security sector by generalizing the practical implementation of the open and transparent budgeting principles, development of effective mechanisms for budget oversight, and compliance with standards of public accountability. The paper focuses on the need for the implementation of budget transparency standards referring to the priorities of the Military Security Strategy of Ukraine with particular attention to the issues of openness and transparency of financial reporting at budgetary institutions. The study proves the prospects for the introduction of transparent budgeting standards in the defense and security sector, which is a fundamentally new approach able to strengthen corruption prevention and, in combination with other hybrid defense tactics, the military provision. The study is performed under the project “Openness and transparency of budgeting in the defense and security sector of Ukraine”, supported by the Ministry of Education and Science of Ukraine.

The paper examines the risk-return ratio of the ESG ETF as a basis for developing an investment strategy that has become necessary due to the shock caused by the COVID-19 pandemic. ESG Investing is taking into account environmental, sociological and governance factors along with financial factors when making investment decisions. ETF Investing means an index fund whose shares are traded on an exchange. Research has shown that almost 75% of respondents around the world integrate ESG and ETF into their investment approach. The ESG segment demonstrates an increase in investment attractiveness mainly due to the assumption of sustainability. Therefore, the hypothesis of stability in the shock period was a prerequisite for our study. One of the methods used was comparative analysis. Different approaches to risk assessment helped to analyze each group along with the expected return. Among the basic concepts of measuring financial risks in the theory of expected utility, the concept of variability, the concept of sensitivity and the concept of losses in adverse situations, the study focuses on identifying variability and assessing losses in adverse situations. The results were evaluated and compared before and after the shock. This paper also studied a pair of indicators characterizing the shock period, namely the depth of shock and the level of recovery to assess the risk-return ratio directly in the shock period. The results showed differences in risk assessments. The main overall consequence is that ESG ETFs are likely to be affected by shocks, but in the post-shock period there is a fairly rapid recovery. Applying risk-return analysis methodologies, we came to the following conclusions: ETFs show an increase in risks, the pandemic did not change catastrophically, which contributed to a rapid recovery. The study has shown that the dynamics of the risk-return ratio for investments with high implementation of the principle of E, S, G is growing. The results obtained can be applied in the practice of forming portfolio investment strategies.

Relevance of research topic. In modern conditions of globalization and strengthening the international integration processes, the enterprises foreign economic activity (FEA) acquires strategic importance for their further development. Formulation of the problem. Today, one of the problems facing business entities in their foreign economic activity is the lack of an effective mechanism for its financial regulation. Taking into account the leading role of financial and economic factors in the management of the foreign economic activity, such a mechanism would allow enterprises to implement effectively their foreign economic strategy and improve their competitive positions in the foreign markets. Analysis of recent research and publications. The problems of financial mechanisms and financial regulation are the subject of research in the professional scientific literature on the theory of finance. Certain issues related to the financial regulation of enterprises’ foreign economic activity are studied in scientific papers on foreign economic activity, financial management, foreign economic activity management, strategic management of the foreign economic activity. Selection of unexplored parts of the general problem. A thorough study must be conducted on the specifics of financial regulation of foreign economic activity at the level of business entities, as well as on the creation and functioning of a financial self-regulation mechanism in foreign economic activity. Setting the task, the purpose of the study. Developing a mechanism of financial regulation of business entities foreign economic activity, and studying its components, taking into account the peculiarities of financial regulation of foreign economic activity at the micro-level. Method or methodology for conducting research. System and structural approach, method of logical analysis, method of graphic analysis, method of comparison, method of structuring. Presentation of the main material (results of work). The paper substantiates the feasibility of creating a separate mechanism on the enterprises carrying out foreign economic activity, aimed at its financial regulation. Based on the analysis of the domestic legal framework and scientific research on foreign economic activity and enterprise finances, the features of financial regulation of business entities foreign economic activity are determined, which should be taken into account when building an appropriate mechanism. The mechanism of financial regulation of business entities foreign economic activity is developed and its components are investigated. The field of application of results. Scientific research of the problems of financial regulation of business entities foreign economic activity, the educational process (in the preparation of the relevant sections of textbooks and tutorials for courses "Finance", "Foreign economic activity"). Conclusions according to the article. When forming the mechanism of financial regulation of business entities foreign economic activity, the peculiarities of such a regulation at the business entities level should be taken into account. The structure of the mechanism of financial regulation of business entities foreign economic activity is built based on its belonging to the general mechanism of enterprise management, the mechanism of foreign economic activity management, the financial mechanism of enterprises, and the monetary-financial mechanism of foreign economic activity. The structure includes financial management of business entity foreign economic activity as a set of target, functional, providing, and management subsystems, as well as a subsystem of financial levers through which the influences on foreign economic activity are made, and a direct regulation subsystem. Along with the key role of state regulation, the enterprises’ managers must make and implement independent decisions, develop their own systems of financial regulation of foreign economic activity at the corporate level.

The paper focuses on the acute problems of systemic financial risk in the economy of China posed by the real estate sector. In the event of collapse, the world's second-largest economy of this Asian giant, deeply integrated into the global system, can trigger spillover effects and a new global economic crisis. It is therefore important to deepen understanding of the internal mechanisms of systemic financial risk accumulation in the Chinese economy. We research the microfinancial roots of systemic financial risk and macroeconomic mechanisms of its accumulation and materialisation after it has reached a critical level. Microfinancial roots of systemic risks are connected with excessive growth of financial leverage. We suggest a mathematical model of the optimal level of financial leverage and its safety threshold for the companies in the real sector including the construction and development sector. On the macro level, the paper presents a comprehensive dynamic scheme of non-linear relationships in the real estate industry, which unwind self-reinforcing cycles and lead to the accumulation of systemic financial risks. The main driving force of these processes is the institutional mechanism that we call collateral accelerator. Under certain conditions, it plays the role of a powerful internal destabiliser of the economic system and provokes the unwinding of self-reinforcing cycles in the real estate market, the households’ finance, development companies, and the banking system. The results of the research can help shape the optimal macroprudential regulatory measures to minimise systemic financial risks and ensure financial stability without suppressing economic growth.

The paper assumes that deportation is one of the kinds of migration, particularly forced migration, e.g. refugees. The necessity of research arises as millions of people were affected by deportation last century and much more previously. Even nowadays, deportation still occurs. Nevertheless, it has little attention from publicity, specifically from political and scientific communities. Therefore, the paper aims to provide theoretical justification and reveal historical evidence to describe this practice, its purpose and scale, and its impact on deportees. We pursue that deportation has to receive more attention, especially from international organisations like the UN and IOM. Special bodies within this organisation have to be created to help victims of deportation, similar to refugees. The paper starts with building up the theoretical justification by analysis of definitions of "deportation" provided by other authors, its characteristics and peculiarities. Further, we continue with the comparison of deportation and other types of forced migration. Finally, we provide a definition of deportation. The second part of the paper reveals historical evidence of deportation from ancient history to modern times, including nowadays.

Under modern conditions, the problem of achieving marketing and business goals is actualized for companies in all sectors of the economy. Digital marketing plays a key role in effectively solving this problem. The purpose of the paper is to highlight the features of the development of digital marketing tools in the context of product promotion on social media platforms. The article highlights the features of planning and implementation of digital marketing in the context of the tasks of promoting goods and services in the digital space. The key role of digital marketing in the implementation of the company's marketing and business tasks is emphasized. The paper highlights a number of trends in the development of digital marketing tools in the context of digitization and changes in the socio-economic environment. The importance of considering the evolution of digital marketing tools in the context of the development of the exogenous and endogenous environment is emphasized. The directions of changes in the digital marketing paradigm are outlined in historical retrospect. The stages of the evolution of digital marketing in the context of marketing and market management are formulated. It is proposed to consider digital marketing as a new paradigm of company management in the conditions of comprehensive digitalization. The peculiarities of digital marketing in terms of individual social networks have been revealed. It is proposed to profile the main social media according to close criteria, which made it possible to place them in priority places in the configuration of the digital marketing company's complex. The most advanced toolkit of digital marketing is considered. Emphasis is placed on the importance of the efficiency principle in the development of the company's digital marketing complex within the framework of the tasks of promoting goods and services in social networks. The results of this study may be useful to practicing marketers, marketing directors, top managers and owners of small and large businesses, and researchers in the field of digital marketing. Prospects for further research are the analysis of the features of the use of digital marketing tools to strengthen the integration of digital channels, as well as the identification of the features of digital marketing tools during a period of significant socio-economic turbulence in Ukraine.

The article analyzes and systemizes current studies of leading world scientists on maritime economics and seaborne trade with the aim to reveal current trends and venues for future researches in this field. Special attention is paid to researches evaluating how the outbreak of coronavirus pandemic impacted shipping industry as a main global supplier of goods. All studies under review are conceptually grouped into two main branches. The first branch comprises papers focused on the world seaborne trade data dynamics, including official maritime reports. As opposed to Ukrainian and Russian maritime economics papers which predominantly describe and portray the statistical data available in official maritime reports issued by international organizations and shipping services providers, leading world scholars use this statistics as a baseline for individualized researches, mainly focused on investigation of correlation between various shipping indicators and prediction of same. The second branch comprises papers investigating trade of certain types of cargo, such as containers, crude oil, dry bulk. Several general peculiarities of both branches of researches are defined. Almost all of them attempt to provide an insight into the nature of a freight rate and to forecast the development of either general freight market or specific cargo related one. The utilized methodology is also identical. Depending on the aim of research and data availability, scholars employ various models of regression analysis, a standard tool of statistical modeling, which estimates the average relationship between two or more variables. No matter which freight market is under investigation, studies usually try to examine the connection of this market with others by evaluating the spillover effects between vessel types and vessel sizes. Distinguishing features of researches lie in the target stakeholders who could benefit from, either the industry in general or particular groups of market participants. In addition, nowcasting trade data is a real problem raised by the industry to modern science, which tries to tackle it by proposing innovative digitalized solutions.

During the period of the pandemic and martial law, Ukraine has lost a significant part of its human capital: assessing these losses and developing proposals for their restoration is especially relevant in the context of the need to restore Ukraine’s economy in the post-war period. The purpose of the article was to study and systematize the causes of human capital losses and their structure, to determine the impact of learning losses on the formation of human capital, as well as to summarize proposals for compensation for learning losses and restoration of human capital. As a result of the analysis of the scientific works, a number of factors have been identified that affect the level of learning losses and learning gaps due to quarantine restrictions in various countries of the world, namely, Germany, Spain, Belgium, China. The systematization of information made it possible to group the factors that affect learning losses in Ukraine, with the allocation of groups of factors that are due to the restriction of opportunities to attend educational institutions, and groups of factors that have arisen as a result of hostilities in Ukraine. The paper substantiates the existence of regional differences in the occurrence of learning losses and their impact on the formation of human capital. The clustering of regions has been carried out on the basis of losses of entrants in educational institutions and the region’s contribution to the creation of the gross domestic product of Ukraine. The results of the clustering made it possible to determine the priority directions for the restoration of human capital. Based on the research results, measures to eliminate learning losses and learning gaps for educational institutions of various levels are proposed, which can be applied in practice in the post-war reconstruction of the country’s economy

This paper reports the results of neuromarketing research for artworks. It was conducted among young people, students of non-art specialties, for nine different widely known art pieces with the help of eyetracking and emotional scanning equipment. The aim of the experiment is to determine (1) whether viewers concentrate more on the representational art compared to abstracts art, (2) whether any correlation between the viewing time and the evoked emotions exists, and (3) whether there is any difference between the monitored emotions and those people articulate (in other words, to what extend artwork viewers tell the truth). The result demonstrates a slightly higher preference in looking at the representational paintings. But we do not notice any correlation between the subjective liking of the painting and the time spent looking at it. An essential difference is recorded for the emotions fixed technically and those reported by the viewers. The paper also suggests several implications for gallery marketing.

The aim of this article is to reveal the main reasons for the irrational behaviour of economic agents during the COVID-19 coronavirus pandemic in terms of behavioural economics and opportunities for change such a behaviour. The article reveals the approaches that were used in 2020 and continue to be used today as the main ones to prevent the spread of coronavirus infection. Despite the existence of such prescriptions, the infection continues to spread and causes negative socio-economic consequences. Thus, the main reasons, the resistance of citizens to the measures recommended by governments around the world and the manifestation of deviant behaviour among the seemingly “rational” economic agents were analyzed. The main reasons and possible factors for changing such a behaviour are the postulates of behavioural economics, such as the effect of reinforcement effect, conservative bias, confirmation bias, conditional cooperation, the preference of beliefs consonance. In addition, this paper provides a brief overview of some post-material values of Ukrainian society based on global research and offers an assessment of the dependence of these values on the incidence of COVID-19 and an explanation in terms of behavioural economics. The article notes that the presence of certain established views on the “normality” of preventive antivirus measures may affect the propensity or the lack of propensity to adhere to the necessary protective behaviour by economic agents. The research methods are descriptive, analytical, methods of synthesis and comparison. As a result of the analysis, the article proposes a comprehensive approach to men’s behaviour during the pandemic according to behavioural economics. The study concludes that the main task to improve the effectiveness of preventive measures for the spread of COVID-19 today is to understand the causes of irrational behaviour in new circumstances in terms of behavioural economics and apply the theory of “pushing” or “nudging” to form positive social economic change. It is suggested to use this paper for further and deeper practical research of certain aspects of changing people`s behaviour for better work effectiveness and wellbeing.

The objective of this paper was to explore the effect of government expenditure growth on macroeconomic stability in Zimbabwe. Public expenditure has grown over time but as per a priori expectations, other macroeconomic variables have not been forth coming. What the country has actually experienced is prolonged macroeconomic instability. The paper contributes to the body of literature in two ways, by creating a macroeconomic instability index and by being the first in the Zimbabwean context to explore this conundrum. To achieve the main objective of the paper, the study used a cointegrated vector error correction model and Granger causality with data spanning 1981 to 2019. We did not find a statistically significant relationship between government expenditure and macroeconomic stability as argued mostly by the Keynesians. However, as per apriori expectations the relationship was found rightly negative. To buttress the Cointegrated-VECM results, granger causality tests were also conducted where no causality was found from government spending to macroeconomic stability, and vice versa (causality running from instability to government spending). This paper recommends that, Zimbabwe’s policy makers may need to consider proactive government spending or policies since that helps the economy through successfully evading possible risks like macroeconomic instability. When policies are proactive rather than reactive, that helps through seizing untapped opportunities and the economy out rightly avoids consequences of reactive governance

The article identifies the ways to increase the informational value of non-financial reporting data, in particular, in terms of its fiscal aspects. The author substantiated the unresolved issues of data display regarding the impact of uncertainty on the activities of business entities based on the results of the analysis of scientific publications and generally recognized international documents. It has been proven that high-quality non-financial reporting can serve as one of the tools for enterprises to attract additional financing aimed at eliminating the consequences of the impact of the COVID-19 pandemic. The article highlights the results of the analysis of non-financial reporting of state-owned enterprises to identify data on the impact of the COVID-19 pandemic on their activities and for compliance with the list of indicators of reporting on sustainable development, defined in the document “Guidelines on key indicators of reporting of enterprises on the contribution to the achievement of the Sustainable Development Goals Development”, developed by UNCTAD ISAR. The paper substantiates that one of the information sources for decision-making at the state level in terms of minimizing fiscal risks can be data obtained from non-financial reports of enterprises (management reports, reports on payments to the state). The main research methods used in the paper are bibliometric analysis; synthesis; observation

The work is devoted to describing an application of the DeGroot model in the following analysis: is it possible to establish a consensus of opinions of members in a social group (a society). This model describes the process of changing the agents’ opinion about a certain event or statement, factoring in the effect of interpersonal trust between agents, which is modelled by Markov chains. Agents’ opinions are represented by the probability of them showing their support to a given statement (event). The interpretation of the DeGroot model is quite broad. It includes, in particular, the study of economic decision-making, the influence of public opinion on people and the fact of achieving a consensus. The paper considers the conditions under which the process of updating the opinions of agents, belonging to a social group (network), converges to a certain limit value - a consensus, i.e. a case when all agents in a social group have the same opinion on a particular issue. We also show some generalizations of the DeGroot model, namely those that concern adding time dependency to the rules of updating the opinions of agents. To test the DeGroot model, we implemented the two-dimensional case as a dynamic Microsoft Excel workbook. The paper describes 2 types of problems related to reaching a consensus, solved with the model. The first kind of problem constitutes an analysis of possibilities of obtaining the desired consensus with a given matrix of trust (interpersonal trust of agents), whilst changing the initial group members’ opinions vector about an event (statement). We also discuss a solution of the inverse problem: find the trust matrix such that the iterative opinion update process converges to the desired consensus with a given initial vector of opinions. The results we obtained may be used for analyzing the process of managing public (collective) opinion concerning certain economic decisions in a social group (network).

The role of institutions in both the inflow and the impact of foreign direct investment is of great importance. The quality of institutions in a country can direct investment towards improving growth. This paper analyzes the individual and combined effect of foreign direct investment and institutions on economic growth in Ghana. The paper used the Auto Regressive Distributed Lag (ARDL) technique for secondary data obtained from 1995 to 2019. All data series, except for the quality institution index, were drawn from the World Bank Development Indicators. Institutional Quality Index data was obtained from the Heritage Foundation’s Economic Freedom Index website. The results of the ARDL model indicate that foreign direct investment and a quality institutional index together have a significantly positive effect on a country’s economic growth compared to their individual effects in both the short and long run. The study recommends that government policies should be aimed at attracting foreign direct investment while strengthening institutions and regulations to enhance output growth

The paper discusses the applicability of the two main methods for solving the linear regression (LR) problem in the presence of multicollinearity – the OLS and the ridge methods. We compare the solutions obtained by these methods with the solution calculated by the Modified OLS (MOLS) [1; 2]. Like the ridge, the MOLS provides a stable solution for any level of data collinearity. We compare three approaches by using the Monte Carlo simulations, and the data used is generated by the Artificial Data Generator (ADG) [1; 2]. The ADG produces linear and nonlinear data samples of arbitrary size, which allows the investigation of the OLS equation's regularization problem. Two possible regularization versions are the COV version considered in [1; 2] and the ST version commonly used in the literature and practice. The performed investigations reveal that the ridge method in the COV version has an approximately constant optimal regularizer (λ_opt≈0.1) for any sample size and collinearity level. The MOLS method in this version also has an approximately constant optimal regularizer, but its value is significantly smaller (λ_opt≈0.001). On the contrary, the ridge method in the ST version has the optimal regularizer, which is not a constant but depends on the sample size. In this case, its value needs to be set to λ_opt≈0.1 (n-1). With such a value of the ridge parameter, the obtained solution is strictly the same as one obtained with the COV version but with the optimal regularizer λ_opt≈0.1 [1; 2]. With such a choice of the regularizer, one can use any implementation of the ridge method in all known statistical software by setting the regularization parameter λ_opt≈0.1(n-1) without extra tuning process regardless of the sample size and the collinearity level. Also, it is shown that such an optimal ridge(0.1) solution is close to the population solution for a sample size large enough, but, at the same time, it has some limitations. It is well known that the ridge(0.1) solution is biased. However, as it has been shown in the paper, the bias is economically insignificant. The more critical drawback, which is revealed, is the smoothing of the population solution – the ridge method significantly reduces the difference between the population regression coefficients. The ridge(0.1) method can result in a solution, which is economically correct, i.e., the regression coefficients have correct signs, but this solution might be inadequate to a certain extent. The more significant the difference between the regression coefficients in the population, the more inadequate is the ridge(0.1) method. As for the MOLS, it does not possess this disadvantage. Since its regularization constant is much smaller than the corresponding ridge regularizer (0.001 versus 0.1), the MOLS method suffers little from both the bias and smoothing of its solutions. From a practical point of view, both the ridge(0.1) and the MOLS methods result in close stable solutions to the LR problem for any sample size and collinearity level. With the sample size increasing, both solutions approach the population solution. We also demonstrate that for a small sample size of less than 40, the ridge(0.1) method is preferable, as it is more stable. When the sample size is medium or large, it is preferable to use the MOLS as it is more accurate yet has approximately the same stability.

This study would be significant, especially for Trade Unions and shipping lines, and to make newcomer professionals more aware of the nature and alternatives available for labour compensation. This paper contributes to readers’ empirical and practice insights on maritime labour, law and professional practices, including management issues and implications. In addition, professionals involved in maritime labour matters like maritime lawyers, mediators, Insurance professionals and Trade Unions. Practically, this paper is structured as a teaching case study. It provides case-related descriptions, industry practices, legislative frameworks, and fundamental teaching rights facilitating as a teaching material, especially for domains on labour tribunals, maritime law, and labour compensation in related human resource aspects. The following objectives were taken into consideration in this teaching case study paper: to follow and assess the gaps where legislation has to meet to receive compensation for seafarer families; to create awareness of the current situation regarding compensation; to determine the future recommendations to make Union work more strategic. This teaching case study would observe the gap between the legislation and what is occurring in the practical scenario after seafarer recruitment during compensation policies. To present this case study, several relevant institutions, programs and scientific research were considered to increase union efficiency. The main conclusion of this paper highlights the importance of the union and the other programs, policies and strategies that should be adopted to make awareness of these issues.

The basis of better organization of production, strengthening the competitiveness of the business entity in the market, the formation of its image in the socio-economic environment is marketing and marketing communications. The article considers the theoretical foundations of the complex of marketing communications of a special purpose airline with consumers of agricultural aviation services. The target consumers for the special purpose airline in the market of agricultural aviation works are agricultural enterprises. This paper proposes the use of aviation method of plant protection, which is effective for both special purpose airlines and agricultural enterprises. The main component of active influence on the target market of agricultural aviation services is the marketing support of a special purpose airline. Using the «four P» and «four C» models in the development of marketing strategies, a set of marketing elements for a special purpose airline is presented and the impact of marketing communications on the activities of a special purpose airline is determined. Each participant in the market of agricultural aviation works gets the effect only when the consumer benefits from the provided aviation services. The paper proposes a scheme of interconnection of participants in the market of agricultural aviation works, which shows the components of the effectiveness of the process of agricultural aviation works for each of its participants. Thus, marketing support for the effectiveness of agricultural aviation work is a measure carried out by a special purpose airline to attract potential consumers (agricultural enterprises) to services developed, implemented and provided in the field of agricultural aviation agricultural aviation works and aimed at attracting consumer attention and information, persuasion, reminders. ways to meet their needs and quality of services, which allows you to compare similar services, stimulate consumer demand. The scheme of realization of a complex of marketing of the airline of special purpose at performance of agricultural aviation works is developed.

The paper reviews information on the formation and development of a new form of employment — digital one — and identifies its impact on the country’s place in the global dimension. The overall objective of the study is to verify the trends of digital employment in Ukraine and assess its place and role in the global distribution of the digital workforce. The literature review indicates a lack of research on the gap between the level of technological development of the country and the use of digital employees in the national economy. This is particularly imperative for developing countries, which technologically remain far behind, and to which Ukraine belongs. The scholars used a certain sequence to conduct the study of this issue, particularly: at first, in accordance with the characteristics of digital employment, the authors identified the types of business where the largest number of digital workplaces is concentrated. Secondly, the researchers analysed the statistical indicators of digital employment in Ukraine for 10 years and revealed the development tendencies of this segment. Thirdly, the study compared the data on employment, wages and the obtainability of the favourable domestic talent development environments for the country of reference and a neighbouring country with a higher level of economic development. Fourthly, the research identified the factors influencing the spread of digital employment and defined the place and role of Ukraine in the global digital landscape. The study uses methods of analysis and synthesis, abstraction and generalisation in the verification of digital employment trends, statistical and analytical methodologies in the study of the state and trends inherent in the digital segment of national employment markets. The knowledge base of the research consists of the official statistics of Ukraine, Poland, analytical materials of UNIDO, The World Economic Forum, OECD, Eurostat. The object of the study is the digital segment of the labour markets of Ukraine and Poland, as these countries have similar preconditions for economic development, they are geographically located in Eastern Europe and border each other. At the same time, Poland has a higher level of economic development and is a recipient country for Ukrainian migrant workers. The paper presents the results of empirical analysis, which showed that technological lag is the major precondition for the low demand for digital employment in Ukraine. Accordingly, this determines that Ukraine is basically a resource colony in the digital global environment, which supplies highly qualified digital workers. The experts and practitioners can use the results of the study to elaborate a strategy for the development of Ukraine’s economy in the context of digitalisation.

Agricultural enterprise foreign investment is not only the key to improve the competitiveness of international agricultural products, is also an important measure to ensure national food security, but also conform to the requirements of the national implementation of agricultural enterprise foreign investment strategy layout, and carry out foreign direct investment is an effective way to realize the development of agricultural enterprise foreign investment in our country. This paper uses SWOT analysis to analyze the advantages, disadvantages, opportunities and challenges, then select data from 2012-2020, to explore the special law of foreign investment and enterprise internationalization, will help to provide theoretical guidance for the internationalization of agricultural enterprises, research has important theoretical value and practical significance.Agricultural enterprise foreign investment is not only the key to improve the competitiveness of international agricultural products, is also an important measure to ensure national food security, but also conform to the requirements of the national implementation of agricultural enterprise foreign investment strategy layout, and carry out foreign direct investment is an effective way to realize the development of agricultural enterprise foreign investment in our country. This paper uses SWOT analysis to analyze the advantages, disadvantages, opportunities and challenges, then select data from 2012-2020, to explore the special law of foreign investment and enterprise internationalization, will help to provide theoretical guidance for the internationalization of agricultural enterprises, research has important theoretical value and practical significance.

Abstract. The COVID-19 pandemic has revealed significant structural flaws, caused deterioration of living and labor conditions, and slowed down economic growth paces for both regions and the country as a whole. It makes the domestic economy vulnerable to various stresses that, in turn, increases the vulnerability of financial systems and reduces their financial resilience. The paper aims to analyze the trends and factors causing financial imbalances of regions in economic instability and substantiate the consequences for their economic growth. The theoretical foundations of financial imbalances are expanded by decomposing financial stability, financial vulnerability, and financial instability. The interpretation of the concept of financial imbalances is expanded. The financial imbalances of Ukrainian regions in 2015—2020 are detected based on the suggested algorithm using the selected indicators. Depending on the year and type, the paper reveals the regions with a consistently low level of financial imbalances, high negative level, and a noticeable accumulation of financial imbalances. The causes of their emergence are explained, including the low capacity of the state to secure a sufficient amount of revenues and thus the budget balance, the low quality of planning and executing the budgets, weak relationship between budget programs and strategic priorities of regional development, domination of consumer expenditures over the development expenditures, inadequate public regional policy, falling volume of capital investment and poor investment attractiveness, declining production and thus deteriorating financial results in basic types of activity in the region, falling income of the population at the background of aggravated social tension and growing unemployment. The author suggests arrange of measures to prevent the emergence of financial imbalances and a set of efficient tools to regulate them. The paper emphasizes the need to develop a unified system of indicators in Ukraine similar to the scoreboard in Europe to measure imbalances on both macro and regional levels in order to detect prospective risks of imbalances emergence and expand the opportunities for their elimination or regulation. Keywords: financial imbalances, regional development, financial instability, financial capacity, financial vulnerability. JEL Classification H73, O40, R13 Formulas: 0; fig.: 2; tabl.: 2; bibl.: 16.

Abstract. The article is devoted to the study of the essence and peculiarities of the growth of tax competitiveness of the country in the conditions of a significant amount of shadowing of incomes and legalization of illegally obtained funds. The object of the study is the levels of shadow economy and tax competitiveness of the country. In the paper the 5,348 publications in the Scopus database and 2,036 publications in the WoS database on tax competitiveness and 3,095 and 1,063 publications on the problems of shadowing, respectively, were analyzed. The time horizon of the research was in 1992—2021. On the basis of bibliometric analysis the main directions of research of tax competitiveness and shadowing of economy are defined, the comparative analysis of tendencies of change of quantity of publications on these questions is carried out. It is concluded that the level of research on these issues in international scientometric publications has been significantly intensified since 2003 and 2005. With the help of VOSViewer tools, the main economic categories that are most closely related to the country’s tax competitiveness are identified. Based on the results of the analysis, a hypothesis about the connection between the level of tax competitiveness of the country and the shadowing of the economy was put forward. The article identifies the leading scientific journals indexed by Scopus and WoS databases, in which the most frequently published research questions. It is determined that the majority of the papers on tax competitiveness have been published in high-ranking journals in the first and second quarters. A methodical approach to assessing the relationship between tax competitiveness of the country with the level of its shadow economy is proposed. On the example of EU countries a significant negative impact of economic shadowing on the competitiveness of the country’s tax system has been proven. It is concluded that the implementation of shadow schemes of concealment of income and legalization of illegally obtained income causes significant damage to the amount of tax revenues to the budget. The methodical approach to estimation of losses of the economy from shadow activity is offered in the work. According to the results of the study, measures to de-shadow the economy in the context of increasing the country’s tax competitiveness are proposed, in particular: bringing the domestic regulatory framework to the requirements of the international community, reducing corruption, reducing time spent on filing and filing tax reports, optimizing the tax burden. Keywords: tax competition, shadow economy, state policy, money laundering, bibliometric analysis. JEL Classification O17, E26, H20, H71, F38 Formulas: 1; fig.: 4; tabl.: 4; bibl.: 21.

The goal of the paper is to disclose the links between the dynamics of macroeconomic indicators and the level of bank loan rates based on international and Ukrainian practice. On the basis of the previous analysis, the paper also aims to identify the key trends in the formation of loan prices in the long run and identify problematic issues related to bank loan rates. The main characteristics of bank lending rates in Ukraine are: a) their high rates; b) sharp changes in the weighted average bank loan rates from year to year; c) higher loan rates for households compared to the cost of bank loans for businesses; d) higher bank loan rates for short- and medium-term loans versus long-term ones; e) lower rates on loans in foreign currency compared to the loans in hryvnia; and f) high share of non-performing loans to households and businesses in bank portfolios. In the context of world and Ukrainian practice, the paper demonstrates the reverse effect between macroeconomic indicators such as GDP per capita, the ratio of loans to GDP, the ease of doing business index and bank loan rates. The article also demonstrates a direct relationship between the dynamics of inflation rate in the country, the dynamics of non-performing bank loans and their rates

The study focuses on the need to update tools for making local governance decisions using modern information technology in an environment of unpredictability added by the pandemic. Policy formulation by the authorities, especially local governments, is faced with the demand for sustainable development due to the obstacles and risks that have arisen. The purpose of the paper was to create a model for an intelligent information system to rank input qualitative information as an object in accordance with sustainability criteria for determining the local government’s policy on budgetary support for entrepreneurial activity. Fuzzy informatics methods used in soft computing based on fuzzy logic improve estimation potential. The activity in сommunity-based tourism (CBT) was chosen as a basis for simulating the “Intelligent Ranking System” for local budgeting. In the paper, the system ranks four factors of sustainability according to the importance of local government activity by nine criteria, whose fuzzy values are calculated based on expert judgments within the framework of six linguistic variations. Simulation of future directions of budgeting was developed using unified answers from the example of India for applying in local tourism. The basis of the system matrix is formed through the subsequent analysis of deviations from the limiting variations of the maximum positive and maximum negative impressions of experts. The model of this ranking system will be useful for service-oriented activities where consumer impressions are an important development requirement

Abstract. The paper deals with the analysis of the banking system of the UK. The UK banking sector is quite diverse, and at the same time oligopolistic. The UK exit from the EU is already having a negative impact on main banking indicators. Uncertainty in the banking sector and among the business community is, definitely, very high. This means that banks will have to work on potential and alternative outcomes, depending on their development. The impact of Brexit on banks and banking in the UK will be determined by both government-level arrangements and the response of individual firms to operating conditions changes. At the same time, the realities of the banking environment after the crisis of 2008—2009 mean that it is necessary not only to strengthen market discipline, but also to avoid excessive proliferation and diversification of commercial banks and concentration of the banking system. The post-crisis environment is characterized by a decrease in the number of commercial banks in the UK. However, the reduction in the number of banks does not prevent an increase in the value of the banking system’s assets and an improvement in their quality. Moreover, the paper explores the crisis of 2008—2009 impact on the functioning of the UK banking system (loans to monetary financial institutions, loans to non-monetary financial institutions, loans to non-monetary financial institutions, loans to the central government, deposits of monetary financial institutions, deposits of non-monetary financial institutions, central government deposits). For this purpose, the system of six vector models of autoregression has been constructed. The results of the simulations have shown that all variables have similar dynamics after the crisis shock, except for central government deposits. In the future, the leveling of the shock is observed for these variables starting from the fourth year. There is only an increase in central government deposits, starting from the second year after the shock The other variables do not respond to the crisis shock. Keywords: financial crisis, banks, bank assets, bank liabilities, problem loans, econometric modelling, VaR-models. JEL Classification C39, C51, C52, E44, E47, G01, G17, G21 Formulas: 6; fig.: 6; tabl.: 1; bibl.: 30.

The article assesses the management of investment attractiveness of agro-industrial entities and approaches to the study and analysis of its structural elements. The authors have made a theoretical generalization and proposed ways to solve the problem of modeling investment decisions in the current economic and political environment. The authors emphasize that a deeper approach will reveal not only the effectiveness of investment strategies, but also the internal mechanisms that facilitate or limit the implementation of these strategies. By combining aspects of decision-making methodology with the analysis of intra-organizational interactions, it is possible to obtain a more complete understanding of the investment process in the context of a particular organization. The paper emphasizes that in the agro-industrial sector of Ukraine, under the influence of the desire for integration, significant changes are taking place, which are expressed in an increase in the scale of production, an increase in the diversity of production areas, the expansion of inter-sectoral relations, accelerated use of scientific achievements, qualitative shifts in technological processes, and increased competition - significantly increasing the requirements for the quality of investment decisions and their relevance. The authors prove that the core of integration of mechanisms and instruments in the investment market is information and organizational technologies, which form the basis of the pyramid of management decisions. The organizational infrastructure of investments is becoming increasingly international and integrated. The more diverse the composition of such an infrastructure, the more fully the investment opportunities of enterprises are realized, the wider the range of investment technologies, and the greater the amount of resources involved. The model for assessing the efficiency of an investment project based on the theory of fuzzy sets developed by the authors is a way to assess the efficiency of investment projects, which is a complement to traditional methods of analysis, but lacks some of the disadvantages inherent in the latter.

The main idea of this paper is the substantiation of the methodological approach to the assessment of personnel risks of enterprises based on the application of the fuzzy logic apparatus in order to identify the problems of personnel risk management and provide appropriate recommendations for their solution. The methodological basis of the study is the classic provisions and fundamental works of foreign and domestic scientists, statistical data, the results of our research into the problems of assessing personnel risks of enterprises. The methods of fuzzy set theory, comparative analysis, scientific abstraction, generalization of scientific experience of modern theoretical research, systemcomplex approach were used. The study proposed a methodological approach to assessing the level of personnel risks of an enterprise; numerical experiments were conducted on the basis of a group of construction equipment manufacturers. Analysis of the results of assessing the level of personnel risks of enterprises made it possible to identify the problems of managing personnel risks at enterprises Statement of a mathematical problem: the work considers hierarchical fuzzy data, namely: four groups of indicators for assessing the level of personnel risks (quantitative composition – F1, state of qualifications and intellectual potential – F2, staff turnover – F3, motivational system – F4), each of the indicators has a different number of fuzzy coefficients (there are twelve of them in the current work – vi , i=1÷12). Indicators are functions of fuzzy coefficients: F1 = r(v1, v2, v3); F2 = g(v4,v5, v6, v7); F3 = h(v8, v9, v10,); F4=q(v11, v12). As an output variable, there is a functional – an integrated indicator Int = f(F1, F2, F3, F4) of the personnel risk level, which, in turn, is also a fuzzy value. Here, the functions r, g, h, q, f are unknown functions of the given variables. We have expert evaluations of the change in all input data; as a rule, they vary within three terms: Low (I), Medium (G), High (E). Formalized information on each variable can be written as , then for a group of indicators we have: . Using a fuzzy system and performing calculations with its help requires the system to have the following structural elements: membership functions of input and output variables, a rule base, and an output mechanism. These structural elements are the components that will be built when designing a fuzzy system. The built mathematical model and the method of its formalization on the basis of FST make it possible to estimate the level of personnel risk at the enterprise, which enables further substantiation of a set of measures to increase the efficiency of its use. The constructed system of fuzzy logical inference can be considered intelligent as it uses elements of computational intelligence, in particular, the theory of fuzzy sets. The proposed methodological approach to assessing the level of personnel risks of enterprises based on the apparatus of fuzzy logic allows, in contrast to existing ones, to integrate the consideration of both qualitative and quantitative indicators when assessing the level of personnel risks and personnel movement indicators and to significantly increase the efficiency of decision-making under conditions of uncertainty and reduce costs in the event of adverse situations.

The article examines the state of Ukraine’s military economy and forecasts of its reconstruction. It is noted that one of the ways for a country to survive is to maintain the productive capacity of its economy, which reflects the efficient use of all resources, the quality of human capital and sustainable development. The essence and approaches to assessing the productive capacity of Ukraine, in particular according to the Productive Capacities Index (PCI), have been revealed. For the development of the European KLEMS productive capacity model, a formalized model and an approach to deepening its informational component are proposed. The factors of the “technological leap” that can be drivers of the development of productive capacity have been highlighted. The authors have proposed to consider productive capacity through the prism of sustainable development and its goals (SDGs). The “ecological footprint” has been described, which as of 2021 is 73% higher than the possibility of renewing the world’s ecosystems. The paper also covers a comprehensive approach to overcoming this risk (Twin-strategy) based on a combination of economic (but only within ecological) and social determinants of sustainable development. It has been noted that a bilateral “green” and “digital” strategy for the transition to the next stage of sustainable development (Twin Transitions for Global Value Chains) is relevant. A foresight approach to reducing gaps in the development of countries’ economies using advanced “green” technologies has been described.” It is summarized that in order to increase the productive capacity, Ukraine needs to rebuild the economy on the principles of Industry 4.0 with robotized production at “smart” factories. It has been studied that according to the Frontier Technologies Readiness Index, Ukraine belongs to the group of countries with an above-average level of the index. Recommendations on research and management of production potential for the reconstruction of Ukraine’s economy and its growth in the context of a bilateral “green” and “digital” strategy of sustainable development are given.

The paper is devoted to developing the approach to implementation of flexible organizational structures in the company, considering holacracy structure as an example. Every company eventually faces the problem of implementing or strongly changing its organizational structure, and COVID-19 pandemic increased the need in such changes. Today the increasingly demanded are flexible organizational structures, especially by small and middle-sized companies, which in the same time have lower managerial expertise and thus require clear recommendations on implementation of such kind of organizational structure. The approach proposed in the paper, includes stages aimed on training the company’s staff to work under the new organizational structure, piloting (implementing new structure in one unit and analyzing the results) and final implementation of new structure.

A significant problem in achieving the Sustainable Development Goals (hereinafter referred to as the SDGs) is insufficient financial support. The size of the investment gap before the pandemic, according to UN estimates, was $3.3-$4.5 trillion per year. The pandemic has significantly exacerbated the already difficult situation with financing, and has also set back humanity in achieving a number of the SDGs. The list of potential sources of offsetting the financial gap includes new taxes on the wealthy and pollution, debt relief for low- and middle-income countries, elimination of tax loopholes, redirection of subsidies from environmentally destructive activities, etc. However, a more market-oriented and gentle solution to the problem, both globally and at the level of individual countries, is the use of responsible investment tools. After all, ESG indicators are taken into account by investors and financial institutions when making investment and lending decisions, as well as by counterparties and suppliers in the course of commercial activities. ESG indicators are information about the environmental, social and governance factors of a company that are key to measuring the sustainability and ethical impact of investments in a company and business. The successful implementation of responsible investment is hampered by the existence of information asymmetry, for example, in the form of ESG mimicry. It means the use of various techniques that indicate the company's involvement in ESG, which is not really true. The goal of this article is to analyze effective methods for reducing information asymmetry in the ESG segment. It is proved that the use of responsible investment benchmarks in the form of ESG ratings can reduce the level of information asymmetry and increase the efficiency of responsible investment. In addition, the paper proposes a five-phase process for creating an ESG rating, which summarizes the experience of the best international practices and allows for more relevant assessments of companies' ESG efforts.

The article discusses the possibilities of using artificial intelligence in the field of social insurance. The relevance of the topic and the importance of using artificial intelligence technology in this area are established, since it can improve the activities of the insurance sector and solve various problems. The purpose of the work is to study the specifics of the use of artificial intelligence technologies in social insurance and their impact. The paper examines current technologies and areas of artificial intelligence application. The software solutions used by social insurance authorities are thoroughly disclosed. It is determined that artificial intelligence technologies are used in social insurance for data analysis, risk forecasting and decision-making. The functions and capabilities of artificial intelligence in this area are widely disclosed in the article. It is established that these technologies can be used to process large amounts of information, to collect customer data, to predict risks, or as a virtual for risk forecasting or as virtual assistants. The author analyzes the challenges and risks that arise when using technology. It is determined that the main ones are problems with confidentiality and access to technology. Options and methods for solving problems are proposed, such as data regulation, development of ethical standards, increasing transparency, etc. In addition, the advantages of using technology in the field of social insurance are identified. These include increased work efficiency, improved quality of service, and reduced fraud. Conclusions are drawn that show that the use of artificial intelligence technologies in the field of social insurance has great potential. This contributes to the development of insurance companies and improvement of their work.

The paper analyses in depth and highlights not only the peculiarities of managing gaming communities in Minecraft, but also their strategies in the face of constant competition. The authors describe in detail the methods used by these communities to achieve their goals in the virtual environment, taking into account the needs and differences of this type of collective structures. Special focus is directed towards examining how new members interact and the impact they have on the management dynamics within the clan. Highlighting the benefits that a player receives when joining a clan is an important part of the analysis, which opens up new approaches to understanding the motivation of players in choosing certain gaming groups. Not only the effectiveness of player management is investigated, but also the ways in which server administrators facilitate this interaction and generate revenue. The authors reveal specific examples of gaming features that server owners use for commercial purposes, as well as consider strategies for forming clans and their potential sizes. The approach to defining the roles of players in gaming communities is considered to be innovative, enriching the understanding of their functions and contributing to deepening the analysis in this area. This work is currently relevant in the context of the expansion of gaming culture, as it brings to the fore key aspects of gaming communities and can serve as a valuable source of information for players, game team leaders, server administrators, and researchers studying this unique field.