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This study investigates how the use of consumers stories about ecology, using organic farm shops, on Facebook can create further awareness about ecology. Furthermore, the study investigates how the organization can involve their relations in the initiative, and what potential value can be obtained. Lastly the study investigates how the target group receives the communication initiative. In order to investigate the above, participant observations in organic farm shops were conducted along with three semi-structured interviews with owners of farm shops in order to understand the field in which the stories revolve around, and to understand the stakeholder relationship between organic farm shops and Ecological-Land-Association. Also, a semi-structured interview with Ecological-Land-Association was conducted, in order to understand internal factors of the organization. Seven semi-structured interviews with consumers of organic food, using organic farm shops, were conducted in order to collect their stories about ecology using organic farm shops. Lastly, seven semi-structured interviews with the target group were conducted, in order to investigate their reception of the communication initiative. From the stories, the study deduces narratives, which are to fulfill criterias from existing theories about narratology and storytelling. Moreover, relationsstrategy by Lars Sandstrøm (2012) is used to shed light upon how organizations can involve their relations and what benefits can be drawn. Lastly the multidimensional model by Kim Schrøder (2003) is used in order to understand the reception of the communication initiative. The paper concludes: Storytelling can be used to create awareness about ecology by posting stories from consumers who use organic farm shops. Authentic stories that fulfill narratological criterias, with certain themes, deriving from the stories, are appealing to the emotions of the target group. The stories appeal to the target group for various reasons and leaves them more aware of the benefits of consuming organic, using farm shops. Furthermore, the study concludes that Ecological Land Association can involve their relations by making organic farm shops the face of ecology, and the context in which the stories derive from, and they can make consumers storytellers and ambassadors for the communication initiative.

I denne rapport undersøges træk af henholdsvis ideologisk og pragmatisk motivation i Irans udenrigspolitik, for derved at kunne vurdere hvorvidt Iran er en rationel udenrigspolitisk aktør. Der arbejdes ud fra en rationalitetsforståelse med udgangspunkt i landets historiske, kulturelle og geopolitiske kontekst. Rapporten falder i to dele: Først en forståelsesramme, hvor Irans geopolitiske placering, den politiske opbygning, landets udenrigspolitik siden revolutionen og det nuværende politiske landskab opridses. Dernæst en analysedel, hvor tre udenrigspolitiske eksempler - Irans rolle i Israel-Palæstina-konflikten, krigene i Irak og Afghanistan og atomspørgsmålet - belyses ud fra en sondring mellem ideologiske og pragmatiske motiver. Det fastslås, at Iran siden revolutionen - og i særdeleshed siden Khomeinis død - har vist sig som en rationel, pragmatisk udenrigspolitisk aktør, selvom retoriske udfald fra dele af landets ledelse indimellem har peget i en anden retning. Især i årene efter præsidentvalget i 1997 viste Den Islamiske Republik tegn på at være moden til politiske og sociale reformer, og en spirende bedring i forholdet til Vesten fandt sted. Efter Bush-administrationens Iran som del af Ondskabens Akse i 2003, vendte denne udvikling imidlertid brat, og et flertal af konservative hard-linere præger nu iransk politik. Det fastslås i den forbindelse endvidere, at økonomiske sanktioner og trusler om militær intervention fra Vesten rettet imod Iran - for at påvirke landets inden- og udenrigspolitik - således ikke har virket efter hensigten, idet disse har isoleret og radikaliseret Den Islamiske Republiks ledelse yderligere. Det foreslås, at dialog mellem Iran og Vesten - især USA - kan vise sig at være en forudsætning for politisk stabilitet i Mellemøsten. En sådan dialog har syntes umulig, mens George W. Bush og Mahmoud Ahmadinejad har beklædt de to landes præsidentposter. Med en nyvalgt - tilsyneladende dialogsøgende - præsident i USA og med et iransk præsidentvalg forestående i 2009 vil det vise sig, om en sådan udvikling realiseres.