1. Business developer - current status and perspective
- Author
-
NĚMCOVÁ KOVÁČOVÁ, Zdeňka
- Subjects
objem prodeje ,sales volumes ,náklady ,sales representative ,sales ,activity of the agent ,funkce obchodního zástupce ,obchodní zástupci ,komunikace ,tržby ,performance measurement ,profit ,cost ,sales representative function ,communication ,měření výkonu ,zisk ,činnosti obchodního zástupce - Abstract
The thesis deals with the evaluation of the impact of the performance of three groups of business representatives in Coca-Cola HBC Czech Republic, Ltd. on corporate revenues, sales volumes. Compares the cost of three groups of dealers. Based on the outputs multi criteria analysis of the impact of the performance of groups of business representatives on criteria of internal solution is proposed the use of sales representatives in the future in order to increase the company's bottom.
- Published
- 2016