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The thesis analyses the possible utilizations of social networks by the companies in connection with periodic supply of new technology that faciliates communication between marketters and the target groups as well as communication between the users alone. The theoretical section summarizes actual trends of social networks world-wide. The thesis also focuses on the trends and innovational elements of the world's most popular networks. The practical part concentrates on the company Coca Cola where the case study of the selected successful marketing campaign is stated within social networks. The campaign is further explored through applied research that analyses besides social network activities of commpanies and users mainly its influence on consumer awareness within the networks.

The thesis is focused on modern social networks and their influence on society and labour market. It is divided into a theoretical and a practical part. In the first part, internet social networks are defined, their history, current situation and influence on society and labour market depicted. Comparison of the situation in Czechia and the globe is also included. The practical part describes and compares two surveys made within groups of Czech and international respondents. The surveys are focused mainly on the spread of social networks and their usage as a tool for searching employment among the target group between 18 and 28 years old. In the conclusion the findings are described.

This Master thesis looks into the usage of the social network LinkedIn in the labour market by university students and graduates. In the theory, there is aim at explanation of the relationship between human and work, and also how the recruitment process looks like. In the practical part, there is explained how LinkedIn works and then analyzed the process of using it by university students and graduates when searching for a job. At the end, based on the analysis, there is a suggestion how to use LinkedIn more.

The Bachelor's thesis focuses on social networks and their specific application in Revyko Inter. Majority of this text focuses mainly on LinkedIn, specialized on labour market. First chapter describes social networks generally. Generally used ones, their history and mainly how to use them properly. Second chapter is an analysis of LinkedIn - structure and functions for companies. It shows in detail how to create a profile of company and marketing strategy of content for social networks. Third chapter talks about copyrights on social networks, describes legal principle of EU and national laws. Last part - practical - of this Bachelor's thesis has a main goal to create quality LinkedIn profile for Revyko Inter and make recommendations for marketing strategy including implementation plan.

This diploma thesis focuses on social media phenomenon from a surveillance studies perspective. It perceives social media as a sphere, where many kinds of surveillance are realized. From those applied by partners to those driven by commercial interests. The thesis is divided into a theoretical and empirical part. The theoretical part concentrates mainly on explanation of the connection between some important surveillance theories with the current surveillance practices on social media. The empirical part allows readers to understand how selected users of social media reflect surveillance and the loss of privacy associated with it.

The Master's thesis is focused on status and role of social networks in the life of the Czech Net generation (known also as Generation Y). The members of this generation are almost one quarter of the whole population of the Czech Republic nowaday. Based on many theories these representatives are different in several specific aspects from previous generations. Methodological background of this thesis is a qualitative approach through interviews of semi- structured questionnaire survey with ten members of the Czech Generation Y. The research will also present a short experiment with members of the foreign Generation Y for comparison of the results. You can find also structured questionnaire at the end of the survey, which is intended for subsequent validation of the theory for the future research in quantitative way for generalization to the whole Czech Generation Y.

The thesis evaluates opportunities of using social media in B2B marketing campaigns. In theoretical part, it introduces basic terms used in the thesis. The terms are mostly related to B2B marketing and social media. In practical part, it describes using particular social media and analyses real marketing campaigns in the Czech Republic. Based on these data the thesis evaluates whether social media can be used in B2B marketing campaigns, eventually which social media are suitable for this purpose.

The work is focused on the use of social networks by small and medium sized businesses. The theoretical part first discusses the history and description of selected social networks. For four most popular networks, Facebook, Instagram, Twitter and LinkedIn, it described how the company can advertise. The work is described paid forms of advertising in these four social networks. It is described what method of paying for ads and ad placements exists. The practical part is divided into two parts. The first section analyses the chosen company. The work is included an interview with the managing director of the company and on the basis of this interview and self-exploration firm is executed proposal to improve the use of Facebook and other social networks. The second part of the work is focused to the questionnaire survey. It was created 10 hypotheses, and using them was written questions. Hypotheses are after collect a sufficient number of responses evaluated.

Diploma thesis is focused on electronic social networks and implementation of these networks inside a work association from information technology industry. The thesis is divided into two main parts which systematically follow each other. In theoretical part the chosen online social networks are described with highlights of possible usage in professional association. Also the usage of these networks in Czech Republic is compared and analyzed. Next in line are shown current standards in business communication and these are then softly connected to an explanation, why some kind of electronic social networks should be used in a company, regarding the law. The applying part describes the researched professional association and analyses problematic situation which is solved in this writing. Using the Multiple-criteria decision-making method an electronic social network which suits best is picked for usage in researched association and then implemented in real life. Data collected after implementation from user feedback is used to cast a résumé, whether the process went well or not, and the lasting result on communication effectivity from both management and employee views. Based on the result mentioned above, a bonus set of advices and possible innovations which the association should obey when using implemented electronic social network is included.

This paper addresses the issue of career self-presentation . It focuses mainly on the professional social network LinkedIn , specifically its incidence among students the Faculty management at the University of Economics in Prague. Methodology for data collection are online questionnaires. The conclusions drawn from the research signalling of how many students FM VSE focuses on self-promotion and how many of them are using network LinkedIn for this purpose. The work offers summary and recommendations, which are associated with personal branding.

This thesis focuses on marketing options on the social network LinkedIn. The first chapter defines basic social networks and their marketing environment. The second chapter describes network LinkedIn in deatil. The third chapter presents briefly the company CertiCon, a.s. and it's previous activity on the network LinkedIn. The last chapter is an empiric part of the thesis, here are stated concrete changes in the company's LinkedIn profile.

This work consists of use of modern communication and social networks during the working hours of Czech employees. I mainly focus on networks such as Facebook, LinkedIn and those of competitive corporations such as Microsoft and Google. Having been introduced to the functionality of these networks, I took a further look into their practical use of employees. Within the frame of my scientific research I have come up with three hypotheses which were consequently compared with the results of my questionnaire which had been previously filled in by carefully chosen employees. The aim of these hypotheses was to find out which networks and for what purposes they were used by the employees in their working time. The last hypothesis was focused on the opinion of respondents on increase of efficiency of their work through these networks. The result of this research is that the employees use various networks for working and personal purposes in working time while they mainly use them for personal purposes. Majority of respondents is convinced that the communication networks would increase their working efficiency.

Diploma thesis The transformation of communication models within cyberspace deals with the topic of communication on five current social network sites (Facebook, Twitter, LinkedIn, YouTube and Instagram). First part of the thesis focuses on theoretical background of traditional communication models. Selected models include: Shannon and Weaver Communication Model, Cultural and Ritual Model, Jakobson's Model, Publicity Model and communication model created by Vilem Flusser and Palo Alto School. Networked communication has been undergoing fast development which has caused that some communication models became obsolete. Thus it is necessary to define new communication features on social network sites, since these changes in conjunction with technology development and needs of contemporary society. User activity, cycle and egocentric communication processes, up-to-date and spontaneous content are the characteristic features of current communication on social network sites.

The thesis deals with the etiquette within social media and social network sites as a part of network media. First section focuses on the phenomenon of etiquette in historical context and deals with associated terms such as courtesy and politeness. Second part deals with documents concerning so called netiquette - network etiquette. Finally the third part focuses on the etiquette within social network sites (SNS). The paper analyses three SNS - Facebook, Twitter and LinkedIn and their official rules concerning appropriate user behaviour. Furthermore there are also unofficial rules created by users, enthusiasts, bloggers and journalists defined in the paper. Last part focuses on some phenomena that are significantly related to the topic of social media etiquette. The finding of the thesis shows that there are certain SNS etiquette rules and suggestions that are repetitive. It was also discovered that there is lack of uniform official etiquette rules within the SNS whereas the membership of users plays an important role in shaping those rules, advice and suggestions.

This thesis analyses the possible utilizations of social networks by companies in order to obtain benefits in their field of business. This study is focused on the most popular social network on a global scope, i.e. Facebook, Twitter, LinkedIn, Google+ and YouTube. The theoretical section summarizes and provides an analysis of its suitability and possibility for applications in commercial companies. The possibilities discussed are in particular marketing, client communication, brand development and public relations. Moreover, the practical part of this thesis lists the main case studies that depict the utilization of social networks in practice and highlight the benefits the individual companies gain and their costs. Case studies further discuss the use of social networks by traditional and less traditional means for small and larger-sized companies. The thesis is complemented by applied research of social network activities of companies and the analysis of the perception of their users, which is realized by questionnaire survey.

This diploma thesis focuses on data included in social networking sites. It also evaliuates the possibilities of using such data from small and medium enterprises (SME) point of view. The first part of the thesis describes the context of social networking sites (SNS). Further it explores structures in which SNS data persist and conditions to be met when loading the data. The first part incorporates an overview of basic actions to be peformed when starting using the data. The second part of this thesis is more focused on usage of the data. It offers a detailed overview of cases of use in terms of data on SNS. The third part is subdivided into two separate sections. The first section describes results of an experiment on what data can be found based on name and email address. The second section contains a suggestion on a course of actions needed to be made to establish an SNS strategy in a SME. The course of steps is further demonstrated on a real world small enterprise. The main asset of the thesis is the overview of data available on SNS, steps to load it and it's cases of use. This allows the enterprises in SME sector to orientate themselfs in the world of SNS data and to fast integrate the data in the everyday life. Another asset of this thesis is the demonstration of what data can be found on SNS after entering name and e-mail address. This can help individuals imagine what data they are sharing without knowing it.

The bachelor thesis deals with social media and their influence on recruitment. The study describes the field of human resources, especially recruitment process. In another part of study are defined the basic social media and analyzed the ways of their use in the recruitment process. The aim of this study to characterize the selected media and assess whether they can become a major tool for recruitment.

In this diploma thesis I describe the instruments of recruiting and selection of the candidates which include the classic format of the curriculum vitae and also social networks like LinkedIn and Facebook The thesis is divided into theoretical part, which is based on books and other online sources, where you can find the definitions of personnel work and management, but also the definition of a worker his working performance and his motivation. The important part explains different ways of recruiting the candidates and the description of instruments which are used, especially the CV and social networks. Analytical part is based on the questionnaire research about the structure and content of the CV according to the point of view of the recruiters. The second part is based in the interviews with recruiters about the usage of the social networks. In the conclusion, there is a summary of the results from the analytical part.

This bachelor thesis analyzes the pool of social networks, describes the types of social networks and their history. The first chapter is focused also on description of usage of social networks in companies. The second chapter aims at meeting a reader with the social network LinkedIn -- history, structure and its usage. The last goal of this bachelor thesis is a practical demonstration how to build an ideal company profile. There is used the method case study for it. Except that in the third chapter company OPUS Praha is introduced there, of which profile is built, its marketing strategies and present activity of company on social networks.

Social networks are on the rise. They are used by businesses of all sizes and across industries. But they are really the way to increase employee productivity, increase sales and overall interest in the company? Or is it just a fashion trend? Possibilities of using social networking as a tool to support business are widely debated. This paper is a summary of objective and subjective views and experiences with the use of social networking in the company. Author acquaints readers with the possibilities of using social networks for internal communication. It places emphasis on practical experience and concepts of various public social networks, and compares them with private social networks. It then discusses the possibilities of using social networks for external communication and marketing presentation, again with emphasis on the real usability and concept of each individual network. The paper also listed the most recent studies and surveys that show the importance and development of social networks in the 21st century. The aim is to form a comprehensive overview of the utilization of social networking in a company with a focus on internal communication and communication with the surrounding businesses.

This thesis deals with the use of the social Networks for Competitive Intelligence theme in Provident Financial. The main objective of this thesis is to propose the set of recommendations for the effective use of social networking of the company. The recommendations are based on the analysis made for use of social networking by the competitors. The first part of the thesis deals with the issue of the social networking and competitive intelligence. The theoretical part of the thesis explains the social Networks concept and presents the selected Czech and World social Networks and explains the CI concept. The practical part of the thesis presents Provident Financial, the current condition of social networking and company CI. The main competitors are analyzed by the social networking activities. This analysis of the competitors is summarized into one report containing the benchmark ratings. The results of the benchmarking serve as a basis for the set of recommendations for the effective use of social networking of Provident Financial.

This thesis explores the sources used by headhunting companies to find suitable candidates. In the first chapter it will be explained how headhunting companies work and what are the best companies in the Czech market and in the world market. The most important sources used by headhunters are described in detail in following chapter, whereas the sources were divided into two groups (active and passive) based on the attitude of the candidate -- whether he or she is actively looking for a job. The survey, in which the author examined the most used sources used by people that are looking for a job is described in the third chapter. This chapter is followed by a description of how to proceed when the candidate wants to make himself attractive to a headhunter and how to keep his attention. The outcome of this work is a recommendation of sources that should be used for search for candidates at different position. The recommendations are based on a comparison of results from survey and the methods used by headhunters.

The presented study focuses on online social media and possibilities of their use in human resource management. The aim of the study is to define recommendations for a more effective application of social media and their tools in HR management, based on an analysis of social media tools and evaluation of results of a research carried out among Czech organizations. The study also attempts to identify the potential use of individual online social media in the respective HR activities. The study consists of a theoretical and an analytical part. The theoretical part first describes social media as a whole and then presents a description of the most common social networking services. The analytical part comprises three chapters. One chapter includes an analysis of social media tools and their potential use in the respective HR activities, while another chapter contains a description and analysis of the results of a research examining the use of social media in HR practice of Czech organizations. The final chapter presents a comparison of the outputs of both analyses. Recommendations for a more effective use of social media in HR practice are then defined based on this comparison. The outcomes of this comparison include the finding that practical use is in accordance with the defined potential only in the case of LinkedIn, which is by far the most used social networking service in Czech organizations. Facebook is the second; however, the extent to which it is used does not fully match the possibilities it offers. This also holds for other social media, particularly in terms of their use for recruitment and HR marketing, the most suitable HR activity for social media. The recommendations defined for using social media in HR practice of Czech organizations therefore mainly include greater diversification of the range of these tools used in recruitment and HR marketing, leading to addressing different types of job candidates and to better employer branding, and screening job candidates on various social networking services, using as many resources as possible.

Barchelor thesis "The use of social networks in research and development" maps and describes the most interesting and widely used global social networks. It provides an overview of specialized scientific network and commonly used social networks. This thesis focuses on social networks, which are used in research and development. Furthermore, it describes and explains terms, such as social network, social media, and web 2.0. The last part is devoted to topic "Use of social networks in research and development in academics" and presents results of this practical application.

This diploma thesis focuses on the current social networks and their possible use in enterprise resource planning. The thesis is divided into several chapters where the first chapters explains the concept of social networks, their origin, history and development. Described are the principles of their operation and the advantages and disadvantages of using. The next chapter deals with the problem of enterprise resource planning, particularly their development and current trends, where you can certainly include the social CRM, which is currently very pronounced and which is in the area of business information systems a trend. After this theoretical part is followed by the practical part, which sets out the main objectives of the work, the assumption and the methodology is described. In this section, I deal with the analysis of the survey and confrontation hypotheses. The final outcome of the evaluation is defined hypotheses and a summary of the problem. The main benefit of this work is to describe current trends in social networks and their impact on business practice, analysis of the use of social networks in the workplace and a summary of this issue.

The subject of this thesis is to find the most options for networking use in international trade. Business and social networking offers various options for its use. The theoretical part is focused on the characteristics of the basic concept and also the two most important types of networking. Among the important part of the work also includes the advantages and disadvantages of networking. In the practical part, there is described in detail the process of creating its own account on the social portal LinkedIn and its subsequent use.

This bachelor's thesis deals with commercial use of social networks by the biggest companies in Hungary. In the first part, after a short introduction about the history and development of social media, choosen social networks are described in details, with focus on the offered possibilities for commercial use. The set of choosen networks reflects their diversity and also includes networks, that are used almost exclusively by people with Hungarian nationality. The second part is a quantitative and qualitative research about how the biggest Hungarian companies exploit the selected social networks. The result are then compared to result from a bachelor's thesis on the same topic, but with focus on the Czech commercial sector.

This diploma thesis deals with a new trend in the corporate sector -- social networks. These in fact have become a phenomenon due to its growing popularity in recent years. The aim of this thesis is to introduce the social networks in a broader context -- especially the analysis of milestones of social networks. Further comparison of selected social networks from the perspective of business alias what options the company offers a social network for your presentation with access to user data (Social CRM). The third part of the aim of this work is to analyze the critical factors in the integration of social networks into the enterprise information system. The work can be divided into the descriptive (Chapters 2-4) and the practical (Chapters 5-6) part. The first part presents the social networks, the concept of Social CRM and basic characteristics of systems integration. The practical part is focused on all those aims. Author of the work receives information primarily from the electronic information resources that are available at University of Economic in Prague and also from various sources that are on the principle of Web 2.0 (Czech and foreign). Finally, the author also receives information from social networks (social networks options). The work serves as a summary and mapping of existing communication channels on the Internet (e-mail, IRC, selected social networks) and summarizes the critical factors in the integration of social networks into the enterprise information system according to the individual project phases.

Main objective of this thesis is to analyze social networks as a means of advertising. Thesis takes down congruity of presentations of firms and companies but also individuals across the social networks. I devoted the greatest attention to networks Facebook, Twitter, YouTube and Myspace as the most popular and the most important in Czech Republic. Other social networks I am comparing with Facebook as the most widespread worldwide. Sub-chapters are focused to analyze specific social networks -- especially those which are most used in present time. Thesis also analyzes appropriateness of using advertisement on particular social networks and its efficiency. Then I tried to determine the best social network to speak to potential customers. The future is the last topic of my thesis. I attempted to outline the direction of social networks, not only in the marketing perspective. Other points which I attempted to outline are fall of present network or rise of new networks. The antithesis to the future is short exposition about history of the most popular networks and their origin.

The purpose of this diploma thesis is to analyze the different possibilities of using social networks in marketing, and to compare the situation in the Czech Republic with the rest of the world. In the theoretical section, the term social network is clearly defined and the historical development of social networks and their popularity in the world and in the Czech Republic are discussed. Later, the thesis focuses on individual components of marketing strategy and marketing mix and their implementation on social networks. The key part of the thesis centers on the discussion of different marketing tools, which are used on the most popular social networks today and provides practical examples of their use. The final chapter is a detailed analysis of the marketing strategy and communication campaigns within the most successful companies on social networks in order to identify the reasons for their success. These conclusions are then compared with marketing activities on social networks in the Czech Republic. Finally, the thesis compares the way in which international firms that operate in the Czech Republic are using social networks for marketing abroad and in our country.

The main purpose of this thesis is to examine current most important social networks usable in Czech Republic and evaluate usefulness for logistic companies. The aims of thesis are basics of internet marketing, separation of social networks and evaluation their commercial potential. Author attaches his research in form of questionnaire aimed on current usage social networks in logistic companies and compiles recommendations how use social network for commercial purpose.

Communication is the basis of the human society; Internet has contributed to that in recent decades. Mass interconnection of people by means of social networks is a phenomenon of recent years. The purpose of my thesis was to map the situation in the area of the use and development of social networks, advantages and disadvantages in the area of communication, their development and their future. In my analysis, I also dealt with possible ways of using these networks in business. Two surveys have become the basis of my evaluation. The survey in the field of consumer market evaluated the extent and orientation of the use of social networks by people in the Czech Republic; the other one concentrated on business entities and mapped the way how companies use social networks for communicating with customers and general public.

The purpose of this diploma thesis is to analyze marketing through social networks. The first chapter is focused on Internet, marketing and communication mix. In the second chapter there are discussed social networks and their history. Moreover, this chapter also characterizes generations X, Y and Z. The key part of the thesis aimed to analyze each of social networks such as Facebook, Twitter, LinkedIn and Google+. Main attention is given to provide a detail view of social media tools and possibilities that companies can use for marketing.

The aim of this work is to streamline to the reader the existing social networks, to carry out the analysis by category and indicate the possibility of using social networks services for businesses. To reach the aim a detailed analysis of each social network described in this work was carried out and the offered services were tested. The benefit of the work is a survey analysis of social network according to their types and the possibility of using social networks services in commercial purposes. The work is complemented with a case study where Regabus company is implemented to the social network Facebook.

The thesis is focused on describing the procedures through which organizations can acquire and retain high-quality long-term workers in the ICT sector. Most of the described procedures can be easily transfered to other industries. Brand new approaches that can be applied in the process of recruitment, are discussed as well, specifically, the possibility of using online social networks such as Facebook, LinkedIn or Twitter. Outsourcing is another, fairly new option of acquiring employees. An example of such a service is oDesk. The following part of the work describes the processes that are used in recruitment and retaining the skilled employees in the Unicorn company, which is the major producer of software in the Czech Republic. Despite Unicorn`s long-term achievements and experience in implementing the various human resources management and other related activities in order to acquire and maintain high-quality employees, the author was able to formulate specific proposals and recommendations that may contribute to their further improvement and streamlining. These recommendations are subject to the final part of the thesis.

The topic of this bachelor thesis are social networking on the internet and its marketing utilization. The aim of this thesis is to present the most popular social networking sites nowadays. Antoher aim is comparation of these sites in global context and in environment of the Czech republic. This thesis also clarifies risks and opportunities of these sites and some examples of this behavior. In the last part of thesis the autor summarizes collected data and together with his own research applies them on the official Facebook site of The Faculty of International Relations of the University of Economics, Prague.

The diploma thesis deals with the problem of social networking in banking sector of the Czech Republic. The goal of the thesis is to define a set of best practices for successful activity of banks on social networks, based on own research of current activity of selected Czech banks in social networks environment. The thesis is divided into four main chapters. The first chapter summarizes the findings of previous theses, which dealt with similar topic. The second chapter deals with the problem of social networking theoretically, describes the actual most important social networks in the world, suggests their division according to typical attributes and describes the most important ways of social networking usage for business. The third chapter contains own research of social networks usage by Czech banks, definition of criteria for evaluation of the research and the evaluation itself. The final chapter contains the set of best practices based on the research, which can be used for successful activity of banks in social networks environment. Keywords

This paper examines popular social networks from the financial point of view. It analyses four social networks which fall into three categories: social networks (Facebook), communities (YouTube and LinkedIn) and microblogging services (Twitter). Each of these services is specific and is described in a separate chapter. The main aim of the paper is to analyze the social networks' business models. They are explained in the part two which is the most significant and largest part of the paper. It follows the first part which discusses the question whether it is possible to find out the real market value of a social network. Part three involves the author's suggestions, how to amend the current business models and if it is possible to put up a new model. The final part of the paper offers the comparison between the current situation and the situation back in the year 1999 which ended up in the burst of the dot com bubble.

Thesis describes level of current use of internet within Advanced Search Technology and suggests further possibilities of internet tools involvement into the company business processes. Main target of the thesis is to monitor processes of current business model, to identify the tools used in them and define role of the tools for particular process. Thesis further analyses the use of these tools regarding current trends, company competitors and the data observed by questionaire sent to employees, candidates and competitors of Advanced Search Technology. Minor target is to find an innovative use of new tools or identify potential of use of the currently used tools. The thesis contains a proposal for networking platform within online communities Facebook and LinkedIn.