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The bachelor thesis focuses on linguistic wording analysis of music magazines. The aim is to determine which means of expression are used in music journalism and how linguistic wording of chosen printed and electronic music magazines differ from each other. In the theoretical part, publicistic style, fundamental terms from the field of journalism and media, and general information about music magazines will be introduced. The practical part will be based on analysis of particular articles from the chosen magazines which will be subsequently compared.

This diploma thesis deals with an analysis of advertising discourse focusing specifically on the use of language means. To begin with, this thesis defines theoretical knowledge of advertisement and individual language means. Subsequently, I find these language means in the particular cases and comment on their use. The thesis briefly discusses the gender issue in advertising discourse and shows visually different forms of promotion of textual communication act. The aim of the thesis is to present current trends of language means used in the advertising which help its persuasive function.

The present diploma thesis deals with spoken media communication, conducting a stylistic analysis of the language means used in the Hyde Park Civilizace pop-science programme. The thesis focuses on the evaluation of the language means used both by the host and the guests appearing on the show. The research sample consists of a cross-section of nine episodes aired within the first three years of the programme, i.e. 2012-2014. The goal of the thesis is to provide an objective assessment of the spokenness in live discussions on a Czech Television programme. Thus, this specific analysis aims to enhance the language standard of the public media in the Czech Republic. The research part follows up the theoretical part which describes spoken media communication based on the specialist literature.

In the theoretical part, the hypothesis about more prevalent occurences in serious and tabloid newspapers will be established. This hypothesis will be validated by research literature. Furthermore, the chosen occurrences will be described in details on the basis of secondary literature. In the practical part, the selected occurrences will be mapped out in chosen serious and tabloid newspapers and the frequency of their appearance will be compared. The aim is to describe the language means that are typical for serious respectively tabloid newspapers. By selected occurrences (for example anglicisms, FVG, phraseologisms etc.) will be monitored not only their frequency, but especially the current trends in the use of these phenomena. KEYWORDS linguistics, language means, journalistic texts, tabloid, serious press

Introduction to the Theory of Language Correctness. The theme of this Thesis is the novel conceptualization of the subject field, which is, in the Czech context, traditionally dealt with within the theory of language cultivation, from the perspective of the so-called ontological "socialism" (esp. Itkonen, 1978; 2003). The first two chapters explain why the subject field of the (theory of) language cultivation is to be newly approached from this very perspective. The conceptual discussion in the first chapter identifies three underresearched factors (reaction of the Protectorate elites to the Nazi occupation policy; variety-based approach to the "language" and physicalism) that had negative effect to the debate on these questions and therefore they should not be taken into consideration; the terminological discussion in the second chapter supports the claim that it is not suitable to associate the traditional term (theory of) language cultivation with this novel conceptualization. The third chapter introduces in detail the so-called ontological "socialism" according to which there are not only spatiotemporal entities, i.e. language means, but also non-spatiotemporal entities, i.e. language rules qua actually existing social facts, in the subject field of linguistics. The fourth chapter provides a...

The dissertation aims at showing the differences in dealing with the death issue in characteristic works of art of both Czech and world literature. Above all, it pursues the comparison of two novels Život střídá smrt ("Life Becomes Death") by Petr Prouza and Nebe nemá dno ("Heaven is Bottomless") by Hana Andronikova. Both unique books belong to key Czech novels with the topic of death. Moreover, both of them deal with death from the point of personal experience, which means they are strongly autobiographical. The dissertation concentrates on creative processes and topical aspects, grasps autobiographical elements of both novels and all the identities and differences in the approach to the same topic. Therefore, the dissertation is devoted to listing the works of art dealing with death, further on to the analyses, interpretation and comparison of the novels Život střídá smrt ("Life Becomes Death") and Nebe nemá dno ("Heaven is Bottomless") together with the reflexion of reader's experience.

The bachelor thesis is about the portrayal of four key moments in the life of Martin Luther King, Jr. in contemporary Czechoslovak media in the 1960's. We picked three main contemporary dailies: Rudé právo, Svobodné slovo and Mladá fronta. We analyzed the following events: the march on Washington on August 28th, 1963, the announcement of the Nobel Peace Prize laureates on October 14th, 1964 and the ceremony on December 11th, 1964, the so-called Bloody Sunday on March 7th, 1965 and the following march on March 21st, 1965 and the assassination on Martin Luther King, Jr. on April 4th, 1968. The analysis includes texts that were published one week before the event and two weeks after it. With this interval, it is possible to cover the main texts about the event and consequential events. The thesis compares the objective portrait made by contemporary and present history sources and the contemporary media portrait by analyzing the language means and resources. The aim of the thesis was to determine the difference caused by the regime control over media contents and the limitations of information resources.