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This thesis deals with the marketing strategy of the foundry Slévárna a modelárna Nové Ransko, s. r. o. producing ductile and grey iron castings for both the Czech and foreign markets. A part of it is also devoted to the comparison of the company's and competitors' strategies. The second chapter is focused on the marketing mix of the foundry. The final part of the thesis includes the SWOT analysis of the company and contains the recommendations that could lead to an improvement of the marketing in the company.

This thesis is dedicated to analysis of job satisfaction in all races of Beneš a Lát a.s. The aim of this work is the discovery of important factors of job satisfaction and their examination on a statistically significant sample of employees. Prologue of this work is complemented by the establishment of the working hypotheses. Important factors of satisfaction are identified on the basis of the study literature and personal investigation at the place of research. Given the nature of the factors is found assembled interviews and research conducted. According to data obtained is described research sample. Followed by the presentation of the information and interpretation of relevant data. The conclusion deals with the screening of the working hypotheses and design of remedial measures. Work is supplemented by a list of the references and appendices.