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Bachelor thesis is devoted to modeling business processes using appropriate software tools supported by operating system MacOS. The aim was to compare the two applications for process modeling, one of which should be Open Source software. The theoretical part deals with definitions and methodology related to process modeling, including both international and Czech researches focused on the purposes of business process modeling and management, as well as description of the elements of Business Process Modeling Notation, which is necessary to modeling business processes properly. Within the practical part there was made a comparison of the yED and Business Process Visual Architect software. Their strengths and weaknesses were revealed; their functionality, user interface and methods of acquisition were described. Hypotheses were evaluated based on this comparison at the end of the thesis, aiming at identifying potential users of both products.

In my bachelor thesis I tried to describe the possibility of the brand support and strategic management in social networks. The theoretical part describes the psychological aspects of the popularity of social networking and includes several studies describing the psychological portrait of the potential users of social networks, which could help companies to understand who belongs to their target group in case of using social networking as a marketing tool. The thesis includes analysys of the social networking environment, so that czech companies of different sizes could understand the use of its potential. The questionnaire, which subject is the use of the social networking environment by companies for commercial purposes, is salso included in the practical part of the thesis. The answers are provided by the representative of Communications and Marketing Department at GE Money Bank Czech Republic, Mr. Jan Vyšehradský. The theoretical part and the example of GE Money Bank describe why it is appropriate to use social networking as a marketing tool, and what results from it can be expected. The main idea of the practical part of the thesis is creating a strategic plan that may be used as a guide to Czech entrepreneurs for establishing, evaluating and managing corporate pages in social networks such as Facebook.