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The aim of this thesis is to use my own research, both theoretical and practial, to find out how much is the current Czech consumer wiling to fight for his own rights in case he disagrees with the suppliers. Since the consumer protection represents a broad field we will focus on a specific segmet and that is shoe business. Furthermore, we will try to use a survey to map the willingness of the shoe sellers to abide by the consumer protection law.

This bachelor thesis deals with a topic of product range analysis of the American footwear company Skechers. The first part is theoretical and is devoted to the methods which focus on analyzing the product range and the product mix of the company. The second part is practical and is devoted to the company´s product range itself. With the help of the internal data of Skechers, the author uses the analysis of sales volume and revenues to determine the strong and weak sides of the company´s product range and also suggests the possible solutions for the weaknesses as well as the possibilites for the future development of Skechers mainly in the Czech Republic.

Title The effect of wearing high heel shoes on pelvis motion Aim of the thesis The main aim of this thesis is the verification of the influence of wearing high heel shoes on pelvis motion in the sagittal plane, while walking on high heel shoes and walking on heel less shoes. After then, we want to monitori the impact of walking in these shoes on the trajectory of pelvis motion. Methods Objectification method was 3D record of human gait (= kinematic analysis), which was performed using the Qualisys Track Manager. In our thesis we used the method of comparison. The aim of the study is the comparison of parameters measured in different types of shoes (high heeled shoes, high heeled less shoes with barefoot gait) and the influence on pelvis motion in the sagittal plane. Measurements were carried out in the gym at the Faculty of Physical Education and Sport at ten probands. Results Pelvis tilt to retroversion was more significant when walking on heel less shoes compared with high heel shoes and barefooted walking, also an angle of the trunk and pelvis were most significantly diminished when walking on heel less shoes compared to barefooted walking and high heel shoes. Objectively, a larger deflection of pelvis trajectory while walking on high heel shoes was not confirmed compared to walking on heel less...

This bachelor thesis "Marketing communications of Botas 66" focuses on creating a new show brand Botas 66 which was designed by two students of Academy of Arts, Architecture and Design in Prague (Jan Klos a Jakub Korouš). Model Botas Classic has been in production since 1966 and was selected among Czech 100 design icons in 2005. Botas 66 builds up on this tradition. Two students created a new product line devoted to lifestyle. Project Botas 66 took part in many czech and european design competitions and won prices in ED-Awards and Czech Grand Design. This thesis also describes which packaging (shoebox), which happened to be used in one of guerilla activities. Point of purchase (Botas Concept Store) is located in Prague 1 and the space combines shop and art gallery at one place. Store hosted several events and art exhibitions to support local artist, build brand image and support sales. Thesis also analyses visual communication, logo and colours used in corporate identity. As a member of Czech Selection Botas 66 took part in trade shows in London and Milano. Shoes are still made in factory of Botas a.s. in Skuteč which differentiate Botas 66 from global shoe brands. Company Artport s.r.o. manages marketing communication and creates image of Botas 66, meanwhile Botas a.s. only manufacture shoes.

This bachelor thesis is devoted to the consumer protection on the market of shoes. The aim of the thesis is to analyse consumer's knowledge in the field of shoe complaints, to explore their preferences when buying shoes, and find out their experiences with byuing shoes or else making a complaint about shoes. The secondary aim of this thesis is to find out the knowledge and experiences of the sellers on the shoe market. The consumer research was obtained by the method of questionnaire survey and the questionnaires were to the consumers mostly sent by the electronic mail. The seller research was obtained by the method of questionnaire surfy too, and was completed by observing. From the made market research follows, that the most of the consumers have ever made a complaint about shoes and only some of them know their rights, that belong to them from the law. The choice of the shoes is mostly determined by it's comfortableness, and the brand of the shoes is for the consumers choices only a little important. Not all shoe sellers did prove the knowledge, that they, as specialists in the shoe branch, should have had, and the behavior of the consumers, when making a complaint about shoes, showed up to be not always completely correct.

In Heidegger's text Origin of the work of Art is one part, where Heidegger writes about van Gogh's painting Pair of shoes. A lot of art writers and philosophers who consedered Heidegger's essay managed, that Heidegger interpreted this painting as shoes of peasant woman. In my opinion Heidegger only freely speaks about van Gogh's painting. In Heidegger's own words it is questioning of philosopher not strict interpretation. Everything what Heidegger says about van Gogh's painting is deeply conected with whole philosopher's concept of human being, which he itroduced in his masterpiece Being and Time. Van Gogh painted number of shoes, we can find sabots in his early period and lether working or walking shoes from Paris period. Depicting of sabots is conected with van Gogh's liking for counry-life and life of poor peasants in his Holland period. On the other hand in his Paris period one can find four paintings of city wolker's shoes. These paintings are conected with van Gogh's social statut as fleneur - city walker. One of these paintings is the same that Heidegger mentioned in his essay. It is surely "Pair of Shoes" (cat. num. Faille F 255). A lot of scholars, including Jameson, Owens, Derrida have considered this painting. The most probably interpretation seems to be that van Gogh wanted to express...

In diabetic foot syndrome, the infection of diabetic ulceration is the critical parameter of classification, the most frequent reason of hospitalization and the main cause of amputations. Debridement and release of pressure are the critical steps of initial therapy of neuropathic ulceration showing no clinical signs of infection. Infection of neuroischemic foot is much more serious condition: in case of positive microbiological finding, antibiotic therapy is recommended even without any clinical signs of infection. Healing can be accelerated by ozone and Dermacyn therapy. Prevention of ulceration should be based on using appropriate shoes (with respect to risk factors) and PC plantography.

A group of 60 type II diabetics with the risk of development of ulceration of the feet was provided with protective specialized footwear. In the course of 2.5 years in 45 patients who could be evaluated the frequency of relapses of previous ulcerations, the development of first ulcerations and the effect on indicators of immediate high risk of a defect (formation of decubital ulcers, blisters) was investigated, as well as the general biomechanical comfort. In 10 patients with relapsing defects relapses developed twice (20%), no primary ulceration developed. As compared with common footwear, the protective footwear had a favourable effect on the formation of sores and blisters 25 patients (55.5%/ 45/100%) reported improvement of the general comfort when walking. 28 (62.2%) patients make use of the favourable experience with the specialized footwear when selecting shoes or when modifiying standard footwear. A surprising finding was delayed fatigue when walking reported by 35 (77.8%) patients, mitigation of dysaesthesias by 23 (51%), pain in the joints by 14 (31.1%), improved stability by 35 (77.8%) of the patients. With regard of the improvement of some subjective complaints the use of protective footwear can be considered a symptomatic-therapeutic element. According to clinical results specialized footwear has a favourable and protective effect on already damaged feet with a reduced tolerance for combined (mechanical, ischaemic, neurotrophic, infectious) insults. Consistent with data of authors from abroad after a 2-5-year follow-up there was a cca 50% reduction in the number of relapses of ulcerations and amputations as compared with common not modified footwear.

The authors present a brief survey of the essential possibilities of technical aids provided for patients with diseases and defects of feet. The work deals with fundamental indications for the application of various ways of technical solution and is supplemented with pictures.

In a letter to the questioners is mentioned that manufacturing of shoes in 1949 will be planned on the basis of this research. Questions deal with the footwear, which respondent has got and which needs, quantity of shoes purchased in 1948, with shoes for children, quality and price of shoes and shoe size.

The research focuses mainly on Baťa shoe company, its products and its nationalization.