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The purpose of this bachelor thesis is to propose an appropriate event for younger consumers for a selected shopping mall. The goal is to enhance its relationship with a particular target group (younger layers) and to both improve the image of the company and attract more visitors from the target group. Furthermore, this thesis is focused on Event Marketing as a modern communication tool and its significance in dynamic competitions that the firms are experiencing nowadays. The whole thesis is divided into two parts. The first part theoretically characterizes Event Marketing. It describes its integration to the communication mix and its planning and designing process. The second part deals with practical solutions of the particular issue with a help of Event Marketing. It includes the analysis of the issue, my own event plan and recommended methods of evaluation of the success of the proposed action.

For the given Poisson's equation, we use the finite element method to find an approximate solution. According to the theory of the finite element method, we construct in a certain Sobolev space a finite dimensional subspace; unlike the classical approach, we generate the subspace using a basis of splines. The solution in the subspace approximates both the function and its derivative. This makes the approximation more accurate. 1