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The thesis analyses the possible utilizations of social networks by the companies in connection with periodic supply of new technology that faciliates communication between marketters and the target groups as well as communication between the users alone. The theoretical section summarizes actual trends of social networks world-wide. The thesis also focuses on the trends and innovational elements of the world's most popular networks. The practical part concentrates on the company Coca Cola where the case study of the selected successful marketing campaign is stated within social networks. The campaign is further explored through applied research that analyses besides social network activities of commpanies and users mainly its influence on consumer awareness within the networks.

Political and economic reforms (Doi Moi) launched in 1986 have transformed Vietnam from one of the poorest countries in the world to a lower middle income country within a quarter of a century. Country has achieved such success thanks to its geographic, strategic, and demographic advantages. The work will examine the effectiveness of advantageus economic sectors of the country to respond how much effective these streghts are for the country in today's global economy during which the work will focus its attention to the main drive motor of the economy, the Vietnamese human resources. The shortcomings of the Vietnamese labour force and the need for reforms in education and training systems to achieve greater economic efficency will be analyzed afterwards. In conclusion, it should noted that foreign direct investment flows to all major sectors of the economy and play a key role in the development of technological level of the country. Vietnamese workforce lacks technical expertise in the health service, counstruction industry, transport and logistics and the chemical industry. Therefore it is neccessary that the local firms and educational institutions work closely together and define curricula and training programs for employees to achieve a better quality of Vietnamese workforce.

Summarizing the cooperations between Czech Republic and Vietnam, relations between Czech and Vietnamese and built up a vision of their relation in the future according to specialists.