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This paper focuses on the changes in distribution of television content which emerged during the process of convergence between television and digital media. Nowadays it is possible not only to access television broadcasting online, but also to access individual programs through Video on Demand services. The precondition this topic was picked on is that the very existence of such services has a direct impact on the form of today's television broadcasting. Therefore the aim of this paper is to examine and describe alterations which can be found not only in the broadcasting itself but also in receiving of that broadcasting on television screens. The latter can be affected by the existence of HbbTV. The analysis and description of changes in broadcasting and receiving television content in Czech republic are the primary focuses of this paper.

The diploma thesis is devoted to freshly emerging TV shows about architecture and public space on the platforms of the two biggest internet TVs in the Czech Republic: Stream.cz and MALL.TV. The work specifically analyzes the following broadcasts: Gebrian VS, Gebrian: Surprising Buildings, Gebrian: PLUS/MINUS, in terms of their distinctive formats. The main purpose of the thesis is to point out the existence of these programs and to identify the formal and genre aspects that shape their unique form. The important part of the research is carried out by comparing the shows based on the platforms on which they are created and which provide different conditions for production. The following theoretical foundations were used: genre theory, presentation of specific genres related to the examined programs, media convergence and internet TVs and their recent production. The qualitative elements, including the visual communication means, which lead to the recognition of the genre construction of a specific TV show, are examined by combined visual and semiotic analysis. Quantitative elements such as tone and footage are analyzed by content analysis. The research reveals some significant differences in the examined TV shows based on a platform they are made on. These are identified as different approaches to...

This diploma thesis The Specifics of Internet Broadcasting in the Czech Republic with Focus on the Viewers' Comments on the Show Jak nás vidí svět (Stream.cz) deals with the typical features of online television broadcasting in the Czech Republic and their comparison to the typical features of traditional television broadcasting. In the practical part, the thesis focuses on the viewers' comments on the show Jak nás vidí svět. The main aim of the thesis is to describe the current position of internet television broadcasting in the Czech Republic with its specifics and its differences compared to traditional broadcasting, focusing on the show Jak nás vidí svět (Stream.cz), specifically on the viewers' comments on the show. First, traditional and internet broadcasting are defined and their specifics are analyzed in detail, which are then compared in a separate chapter. The aim of the first part of the thesis is to find and define the specifics of internet television broadcasting in the Czech Republic, especially in comparison with traditional television broadcasting, with regard to the ongoing media convergence and the fact that the individual forms converge and sometimes intersect. The practical part is based on one of the typical features of online broadcasting, namely participation in the form of...

The thesis deals with the development of internet TVs in the Czechia, their business models, possibilities of further development and thein impact on linear television. Since TV production is distinguished by serial production, it also describes the revolution in the television industry at the turn of the millennium, which changed the rules of writing and filming TV series so far. The thesis also presents all series of Czech internet TVs and compares their genres with audience preferences. For this comparison, the thesis uses both in-depth interviews with internet TV audience respondents and data on the most watched TV shows. In addition to what the viewers on the internet watch, the in-depth interviews also found out when and how (on what device) they watch it, supported by detailed Netflix (the largest internet TV in the Word) statistics. Respondents also watched episodes of three series of Czech internet TVs, which they then subjectively evaluated. Based on their testimonies, it was found that posting all the episodes of one season of any series at once could contribute to its overall viewership (due to binge- watching). Furthermore, based on in-depth interviews, a specific use of the new form of product placement in series for women is suggested, as women are minimally represented in the...

The topic of this thesis is the online TV channel Stream. In the theoretical part, we described how online TV works in general. The following paragraph depicted the milestones of Stream TV. The practical part was dedicated to the semiotic analysis of Luděk Staněk's TV show of the online TV channel Stream. This chapter also includes the interview with the program presenter Luděk Staněk. In the interview, we dealt with Staněk's role in the show. The intention of this thesis was to describe how the online TV channel Stream works and analyze the Luděk Staněk's show.

The bachelor thesis examines the journalistic project DVTV. Particularly, it focuses on its main media product - an audiovisual interview. The thesis puts the project within the broader framework in the relationship to the principles of internet publishing, such as disconnection of time or creation of new virtual genres. It analyzes the audiovisual interview as an attractive format and mentions the expressions of media convergence in the online media environment. The thesis also highlights the growing popularity and production of online video content, especially on the example of Aktualne.TV, Seznam Zpravy or Stream.cz. By the means of interviews with the creators of DVTV the thesis describes in detail the activities of their team, how an interview is made, beginning with the choice of respondents to the postproduction and final publication of the video. The thesis construes the footage of the DVTV interviews, recording techniques, its communication via social media and other aspects. In addition to the interviews, the thesis does not omit other media formats, that can be found in the DVTV portfolio, eg. live streaming of the events, and it also focuses on the future of this project.

The diploma thesis is discussing the proposal of the internet television for the music portal Bandzone.cz. The internet television is understood to be a web server aggregating the audiovisual content, which allows the viewers to decide what and when they want to watch. This is not a television that would show programs in real time and broadcast on the fixed schedule for 24 hours. The introduction of the diploma work discusses different approaches to internet business. It is followed by the presentation of the main subjects of the audiovisual media market operating in Czech Republic and worldwide. The following chapters are dealing with practical design of the internet TV station, from content and business model and up to user interface design. In the conclusion are named the key factors essential for success of the proposed e-business initiative, including the possibilities for its further deve;lopment.