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The theoretical part of this diploma thesis deals with the changes of behaviour and attitude of clients who underwent drug addiction therapy. I have focused on the ethical aspects of these changes and their development within the build-up of the clients' new identity. I will analyse the environment and facilities in which the changes take place, approaches to therapy as well as addiction models, these being the decisive factors of change. I will also focus on the concept of identity build-up as presented in M. Brožová's analysis as a process of changes, which take place after therapy in communities and therapeutic facilities. In the conclusion, I will analyse the conception of ethics and the components of ethics as a basis to define signs of ethical behaviour in the topics of respondents. The practical part is a probe into the process of behaviour and attitude development of Prevent After Care clients. In the introduction, I will present the applied research methods, selection of fields, the research sample and operational procedures. Further, individual dialogues with respondents are included, including interpretation of the dialogues in relation to human practice and an interpretation of behaviour changes. In the dialogues, I will focus on the perception of changes by the clients themselves, their idea of freedom and their values.

The aim of the work is to compare the shopping conditions for socially responsible consumer in the Czech Republic and Germany and at the same time the attitude of the consumers to this issue in the given countries. In the theoretical part of the work the concept of CSR is defined first followed by the concept of customer social responsibility. In the practical part there are described shopping conditions for socially responsible customer based on research in supermarkets in both countries. At the end of the work the results of the questionaires are sumed up.