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Start Over Descriptor "Einfluss" Language czech
2 results on '"Einfluss"'

1. Vliv vzdělávacích programů na postoje žáků k antice a jejímu zastoupení v populární kultuře.

Author

Stejskalová, Johana and Spitzerová, Markéta

Abstract

Copyright of Museum: Museum & Regional Studies is the property of National Museum and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Published
2023
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2. Decatur: Výskum Paula F. Lazarsfelda a Elihu Katza o názorovom vodcovstve v oblastiach marketingu, módy, vecí verejných a návštevnosti kina

Author

Roman Kollár

Subjects
Cultural Studies, History, Soziologie, opinion leadership, Sociology and Political Science, Interpersonal influence, movie going, Population, lcsh:HM401-1281, ddc:070, Sociology & anthropology, Meinungsführer, Allgemeine Soziologie, Makrosoziologie, spezielle Theorien und Schulen, Entwicklung und Geschichte der Soziologie, Basic Research, General Concepts and History of the Science of Communication, fashion, public affairs, Sociology, General Sociology, Basic Research, General Concepts and History of Sociology, Sociological Theories, Social science, Öffentlichkeitsarbeit, education, personal influence, Two-step flow of communication, News media, journalism, publishing, Marketing, education.field_of_study, sociology, influence, communication, Opinion leadership, Subject (documents), Kommunikation, Object (philosophy), Public affair, two step flow of communication, lcsh:Sociology (General), Soziologie, Anthropologie, public relations work, marketing, Publizistische Medien, Journalismus,Verlagswesen, Allgemeines, spezielle Theorien und Schulen, Methoden, Entwicklung und Geschichte der Kommunikationswissenschaften, Mode, ddc:301, Einfluss, opinion leader, Social status
Abstract

"The aim of this paper is to introduce one of the classical sociological research conducted by Paul F. Lazarsfeld and Elihu Katz in the city of Decatur (Illinois) in the Midwest of United States in 1955. The subject of the research was nonformal everyday interpersonal influence in areas of marketing, fashion, public affairs and movie going and the object was the population of women older 16 years (n = 718). By means of indicators of life cycle, social status and gregariousness the research report describes the profiles of opinion leaders in given areas and provides an answer to question if the two step flow of communication hypotheses is applicable in mentioned spheres of social life." (author's abstract)

Published
2016

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