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Each organization or company wants to reach good output in a long-term, whether output products are commodities or services. The goals are improving quality and efficiency of production. Concept and norms of quality feature recommendation, of which process approach and efficient information / data administration take significant place. Business processes and business data constitute linked unit, because business processes need relevant data for work and business data should fully serve to business processes. Similarly, linked unit is constituted by process and data modeling, which needs to be done by cooperation of processes actors and data users, thus by cooperation of managers. Role of managers is un-substitutable, for they create requirements for improving and for higher quality via their models. The main topic of this paper is identification of business data content with a view to management. [ABSTRACT FROM AUTHOR]