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This thesis deals with evaluation of analytical and organoleptic properties of new PIWI varieties. The aim of the thesis is to describe and evaluate the suitability of selected PIWI varieties for cultivation in the Czech Republic winery. In the thesis fifty-two bottles of varieties and cuvée wines from the Czech Republic, Germany, the Netherlands, Denmark, Poland and Sweden are analysed, tasted, evaluated and briefly described. All nineteen tested varieties should be recommended to certain growing conditions in the Czech Republic. The top rated varieties with three or more samples are PIWI varieties of Cabernet Blanc, Solaris and Hibernal. All varieties proved the ability to produce on average up to above average harmonious wines which can be the basis for winemaking in organic viticulture in the Czech Republic.

This diploma theses deals with the construction of the neoplasm Biomother in the Czech media between 2010-2015. The 'bio' concept, label borrowed from organic agriculture, resonates in public for quite long. The research component of this theses brings an explanation, why the notion of bio was connected with motherhood, and also why media has changed its meaning and brought new defining topics to it. There are 3 main questions to be answered in the theses. How did the picture of Biomothers change between the years 2010-2015? What other characteristics have been included in the topic? What role does media have in this case: Do they serve as a booster of alternative values or, do they tend to promote conservative values? Media portrayal of Biomothers showed considerable dynamism during the examined period and it altered to greater complexity and controversy. Some features, that accompanied the notion biomatka from the start, remained unchanged and are key for its interpretation. This includes the tendency to search and buy organic products, support an all natural lifestyle, and searching for forms of alternative treatments. During the analysed period (2010- 2015) the relatively uncomplicated and positive image of Biomothers, as a worshiper of organic farming, natural lifestyle and organic products,...

Quality parametres of jams in the retail network In bachelor thesis on the topic Quality parametres of jams in the retail network I performed basic characterization of strawberries and material compounds. In laboratory was measured dry matter, titration acids, antioxidants capacity, sensory analysis and stastistic evaluation. Ten products was compared each other- conventional versus BIO product. In sensory analysis of strawberry jams was measured flavour, odor, look a overal impresion. It was found that not high price of products is directly proportional with high quality. Respondents are not strongly support BIO products more than conventional products.

The Food Safety and Quality Control System in Czech RepublicThe thesis describes the way how is the food safety control and quality protection provided in Czech republic. There is the law definition of the all forms of food during the food production chain from the primary production up to sale to the consumer in the work. The thesis focuses on the requirements laid down in the Czech and European food law on the food producers and sellers. The thesis also deals with the food contamination and quality aspects - nutrition value and quality branding. There is also chapter about the quality management system certification and chapter about the current cases related with the safe food area in the Czech republic in 2012 (Methanol, Polish technical salt and horse lasagne).

The focus of the thesis is on designing a completely new and also first strategic marketing plan for a bio-bakery which has never worked with marketing before. The first chapter is about marketing in general and about marketing instrument which are needed for designing a quality strategic marketing plan. The second chapter summarizes historical information about the bakery and introduces mission, vision and global company goals, designed by me. The last chapter focuses on new marketing goals and strategy with appropriate marketing communication mix. That all is summarized in simple action steps

The aim of bachelor thesis is the analysis of consumer brands. The work focuses on brand BIO - organic agriculture and the national quality brand KLASA. In the beginning of this work are described and explained the theoretical background. In the practice part is realised the marketing research for determination consumer awareness of these brands. Also, controlled-depth interview is realised with representatives of these brands. Finally, results of research are evaluated and proposals for improvement are recommended.

Despite the negative effect of the global financial crisis the Czech market with organic food is growing rapidly. In the past ten years the consumption of organic food increases as well as its product line. The label bio covers almost every kind of food. There has been also an increase in awareness concerning the organic food and people start asking questions about the origin of the food. Organic food is no more the issue of a narrow group of consumers, but it is going mainstream now. The main goal of this thesis is to analyse the specificities of Czech market with organic food which will help the Jacoby Company to adapt its marketing strategy on Czech market with organic food and beverages. The main tools of the thesis are the research of the purchase behaviour of Czech customers and the research of competitive organic beverages in the main retail chaos in Czech republic.

Cílem práce je objasnit legislativní úpravu a způsob zajištění kontroly bioprodukce v České republice a ve Španělsku a nastínit pravidla užívání značky kvality BIO. Diplomová práce je podložena průzkumem nabídky bioprodejen v Praze.

The aim of my thesis is to verify efficiency of different statistical methods in segmentation analysis of marketing data. I decided to carry out my study on the organic food market. The theoretical part defines segmentation from the marketing point of view, followed with statistical insight into this topic. The theory is then applied to marketing study in practical part. Finally, concrete recommendations for organic food marketers, producers and distributors are offered, which could help them to increase their revenues and to acquire a bigger market share.

Práce se zaměřuje na značky kvality potravin, které dokládají, že kvality byla ověřena třetí (nezávislou) stranou. Konkrétně jsou zmiňovány značky Klasa, Czech made, Tesco, Metro Quality a Bio-Produkt ekologického zemědělství. V teoretické části jsou příslušné značky charakterizovány (jsou uvedeny podmínky jejich udělení, grafická podoba, apod.). Praktická část práce vychází z dotazníkového šetření mezi spotřebiteli různých demografických charakteristik a ukazuje, jaká je znalost značek kvality potravin a vůbec vnímání kvality.