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ERP sand table simulation combat is a new practice teaching mode. It is aimed at making college students to kindle their passions to start businesses, draw their inspiration to innovate and capable of seizing commercial chances. Meanwhile, the process in simulation initiative development into business venture is unfolded before our eyes. By citing examples of UFIDA ERP handmade sand table and entrepreneur electronic sand table, this paper expounds the guiding principles which underlie the strategies for putting advertisements into market featuring "steadiness, accuracy, concentration and return." As in the most challenging role in the combat, the Chief Marketing Officer (CMO) can work out reasonable strategies for putting advertisements into market only on the basis of keeping abreast of the amount of goods available for sale and the whole circumstances of opponents, and then takes flexible advantages of various order-choosing skills, thus finally standing out in the simulation market competition between enterprises. [ABSTRACT FROM AUTHOR]