1. 基于互联网大数据的旅游需求分析--以北京怀柔为例.
- Author
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任武军 and 李新
- Abstract
Internet big data have provided new data sources for timely analysis and accurate forecasting of economy, finance, and other industries. With the development of tourism industry in China, it is necessary to incorporate more accurate data sources for tourism demand and tourism management. This paper collected two kinds of Internet big data to examine the application of big data in Huairou, Beijing. We first crawled the Internet search data from Baidu search engine, and used principle component analysis to construct search index in order to represent tourism demand. Then, we used online travel data generated from Ctrip to depict the tourists' characteristics such as preference to tourism spots and hotels. Based on the empirical results, we offer suggestions for tourism management. This paper will provide innovative perspectives for tourism management in the big data era. [ABSTRACT FROM AUTHOR]
- Published
- 2018
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