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With the change of social environment and the influence of multiple values, the concept of love of postgraduates in universities in the new era has changed greatly compared with that of postgraduates in the middle and late 20th century. Post-graduates’ concepts of marriage and love have an important impact on the implementation effect of China's new population policy (three child policy). Through the questionnaire survey on postgraduates in Hubei province, the concept of love of male and female postgraduates in colleges is comprehensively displayed from the five aspects of love status, love attitude, love motivation, mate selection standard and marriage concept. It is found that there are great differences in the love views of male and female postgraduates. This paper mainly analyzes the reasons for the differences of love views between male and female postgraduates in universities from the four aspects: the empowerment of women by social development, the pressure of love consumption, the differences between male and female gender culture and the influence of family and marriage ideas. It suggests to optimize the cultivation environment of social love concept, strengthen the education of love concept in universities, and enhance the self-education of postgraduates, so as to guide postgraduates to form a correct love concept, actively pursue love, improve their ability to love, and achieve a happy marriage. [ABSTRACT FROM AUTHOR]