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As a new form of media, Mobile TV, which is the integration of the mobile communications and television broadcasting technology, gives the media industry new opportunities. At present, the mobile TV industry is active in innovative, and at high-speed take-off stage of development. There is a huge demand for professionals and a high expectation on the theory, education, and application-oriented research. However, talent training of new media is facing enormous difficulties, one important of which is the lack of practical experience. Communication University of China (CUC) took the lead in establishing a mobile TV station in educational institutions and as a pilot in the field, the mobile TV station of CUC (MCUC) which combines both mobile TV business development and research together, not only discusses on the theories of new media, but has trained a group of professional researchers and practical talents in the area as well. In this case, it is a role model of new media personnel training to other universities and colleges. After a great many of interviews and surveys, this essay considers that MCUC has innovated the new media teaching system with the advantages of taking full use of school resources, plentiful communication and cooperation with other organizations, also integrating practical training into class teaching. Despite all the deficiencies and problems at the initial stage there is, its exploration of new media talent training undoubtedly set a model for the education sector. [ABSTRACT FROM AUTHOR]

Microblog, also called Weibo, has usually been regarded as a Chinese version of Twitter due to their same functions and more of that, it is actually a hybrid of Twitter and Facebook. Microblog is one of the most popular sites in China and really enjoy a rapid growth in China with 2.5 billion registered users on Sina Weibo. As a new application, we all know it can connect people with instant communication, interaction and sharing. With various platforms to access Sina Weibo, users can use text messaging, instant messaging, e-mail or digital audio to publish entries. The can also choose to "follow" other users and launch talks and make comments on others' posts. Here, celebrities disclose their private lives to amuse and attract fans, newspapers and magazines collect information and pitch stories. People believe in the power of Weibo and "Circuseeing changes China",a new expression even created for the power of Sina Weibo,". Just as the title of a popular book by Kai-fu Lee, the former president of Google China, Sina Weibo is changing the world. [ABSTRACT FROM AUTHOR]

Virtual community forms "when people carry on public discussion long enough, with sufficient human feeling, to form weds of personal relationship" (Howard Rheingold, 1993). As the development of technology and society, computer-mediated communication (CMC) becoming more and more popular, makes virtual community as an important carrier of emergency information communication. Applying SNA as a main methodology, this article will analyze the structure of some discussion networks in different virtual communities with the topic of a typical emergency event, as well as the features of emergency communication in virtual communities. [ABSTRACT FROM AUTHOR]

The author argues that the values conflict of which brought out by the capitalization of the space is the roots of the crisis of ideology during the social transition period in contemporary China. The image of a city which is looked upon as an important content of urban planning is exactly the presentation of above conflict in certain period and it widely appears among which the media focus on. The media, during its process of reading and broadcasting the image of city, and because of its original characters of information dissymmetry, it inevitably reflects its ideological position and its choices of value therefore it finally leads to the dissymmetry of communication. The emergence of new media partly counteracts the dissymmetry of communication in certain meaning. But, comparing to traditional media, the ideological contents of which new media carried become more complexity and more concealed. The article tries to rethink the role of media when they choose a city symbol of Shanghai-- Shikumen in Xintiandi style or Worker's village-- from a perspective of spatial planning. By discussing the conflicts of values what the above choice indicated, the article argues that the value reconstructing of contemporary Chinese citizen rely on the interaction and rethinking between the new media and spatial planning. [ABSTRACT FROM AUTHOR]

In Chinese online public opinion environment, there are dual discourse spaces, official space and unofficial space. Based on framing theory, this study focuses on how these dual discourse spaces framing the same public issue. The specific case is the bullet train derailment accident happened at July 23, 2011 in Zhejiang Province of China. 87 articles are collected from People's Daily online as the sample of official discourse space while 168 items are collected from Sina micro blog as the sample of unofficial discourse space. Though content analysis, the study points out that fact, government activity and government credibility are the three significant frames in official discourse space, and social emotion frame is very prominent in unofficial discourse space. Differences between official and unofficial discourse spaces can be induced to four patterns: facts versus defense, construction versus deconstruction, elimination versus highlighting and mainstream voice versus folk emotion. The basic and primary reasons of dual frames are the different framing rules and power relationships. [ABSTRACT FROM AUTHOR]

Nowadays, media literacy is more and more important due to information explosion in the age of new media. While celebrating empowerment of new media, we should also think--"Is our media literacy improving? Is media literacy of new media being established?". This article is a preinvestigation report of a large-scale survey of a national research project titled "New Media and Social Development". It uses qualitative and quantitative research methods to discover potential problems of new media and social development. In this article, we try to describe media use and media literacy of one Chinese city residents and explore the interrelationship between them. [ABSTRACT FROM AUTHOR]

The article presents the section of the audiovisual and multimedia of the discussion in the World Library and Information Congress: 74th IFLA General Conference and Council held on August 10 to 14, 2008 in Quebec. It states that the section highlights important matter related to audiovisual and multimedia materials in library administration.