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1. ОМНИКАНАЛЪТ КАТО СЪВРЕМЕНЕН ПОДХОД ЗА ПОВИШАВАНЕ ЕФЕКТИВНОСТТА НА МАРКЕТИНГА.

Author

Христов, Филип

Subjects
*RETAIL industry, *ENTREPRENEURSHIP, *PREPAREDNESS, *ELECTRONIC commerce, *BUSINESS enterprises
Abstract

The article focuses on the relatively recent phenomenon for both traders and researchers studying the adaptation of trade organizations to the conditions of the modern market which is the use of omnichannel technologies for sale. The existing approaches in defining the concept of omnichannel business are presented, areas of application (B2B, B2C) are identified, as well as the principles and elements of omnichannel sale technologies in retail trade, advantages and risks of their use in commercial entrepreneurship, and the business’s readiness to use these technologies. [ABSTRACT FROM AUTHOR]

Published
2020

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