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The main purpose of this research was to investigate whe ther is impact relationship, between perceived value and attitudes toward halal products. A survey approach was adopted non random sample of 334 consumers in jijel and skikda. The results revealed for the positive impact of perceived value on attitudes toward halal products. [ABSTRACT FROM AUTHOR]

This study aims to identify the real of halal market products by highlighting the role played by the Halal logo in influencing the preferences of Muslim and non-Muslim consumers and highlighting the determinants of demand for this type of consumption and the reasons that led global companies to enter this market. It also aims to determine the degree of confidence of Halal consumers in the credibility of Halal certification. in order to achieve this; the analytical descriptive approach was based on the theoretical bases and the reinforcement of them by means of an exploratory study, which consisted in presenting some of the studies that were completed in this field. The study concluded that the consumption of halal is not limited to Muslims only. There are non-Muslim consumers who are attracted to halal consumption due to many factors, including the influence of sub-culture and individual values [ABSTRACT FROM AUTHOR]

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