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Impact of marketing on the income is not deniable. Presently different means are used to market the product. In the era of 3G and 4G where smart phones are available in majority of the pockets, Internet has become very effective tool for marketing. Companies and individuals utilize internet as a marketing instrument to earn more money. Innovative marketing tools are being introduced to attract customers from different segments of the society. In this paper, different products of online marketing are examined in the light of Sharia guidelines, using qualitative research method. Marketing guidelines of Sharia are described, while fatawas of different Research Scholars/Entities are also discussed. It is observed that majority of the tools used by marketing agencies for online marketing could be made Sharia compliant if certain Sharia guidelines are adhered while structuring online marketing products. [ABSTRACT FROM AUTHOR]