1. The philosophy of the identification mark as a graphic vision and how to apply it in the communication process
- Author
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Assist.Prof.Dr.Esraa Elhussien Gad elrab Hassan
- Subjects
graphic vision ,brand philosophy ,communication process ,Architecture ,NA1-9428 - Abstract
An identification trademark, which is a bar code bearing product data, whether industrial products, works of art, or maps. Good information can be obtained through analysis, and the beauty of flexible data security, through the codes consisting of a group of parallel longitudinal lines of different thicknesses with different spaces, and underneath them are numbers or letters as one-dimensional The two-dimensional systems also come in different patterns, consisting of a group of dots formed on geometric patterns in the form of squares, hexagonal shapes, or others as codes for pictorial symbols, where the product data is loaded on which the reading of the encrypted identification mark on it is processed by the laser beam scanner method of the devices By reading the code by measuring the width of the lines and distances or entering the numbers shown under the linear code, or by reading it with a mobile phone camera The first to invent the barcode was "Max Paddock" in the year 1880, but due to the lack of people, his project did not see the light. In the year 1932 AD, the graduate student "Wallace Flint" wrote a research on "automatic groceries" at Harvard Business School, in which he explained the use of this System to automate grocery flow systems from the shelves Since the United States was going through an economic crisis, this idea was not implemented. In the year 1948, Bernard Silver, a graduate student from the Drexel Institute of Technology, in cooperation with his friends, Norman Joseph, Woodland, and Norman Johansen, developed the first system that works with ultraviolet ink for a chain of stores in Philadelphia to read products at the time of exit, but due to the cost of this system B fail. After that, Woodland worked on developing the system and reducing its cost, and he registered his patent on October 7, 1952, after which this invention witnessed wide success.
- Published
- 2024
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